Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has been selected by Abel Solutions as its agency of record for integrated communications.

Arketi is working alongside Abel’s internal marketing and sales staff to drive focused demand generation, lead development and thought leadership for the Atlanta-based firm across a number of vertical market segments.

“In the crowded IT consulting and managed services space, we knew to stand out we needed an integrated PR and marketing firm like Arketi with a track record of success in agile marketing,” said David Hammond, president of Abel Solutions.

Arketi kicked off the engagement by developing a message platform that positions Abel’s industry-specific solutions, SharePoint capabilities and complementary IT services. With more than two decades of experience, Abel has developed a broad set of skills, experience and methodologies to help customers achieve powerful business improvements.

“Trying to be all things to everyone often results in a muddled message,” said Mike Neumeier, APR, principal at Arketi Group. “To avoid confusion around their solutions, Abel sought our help to first simplify their complex set of offerings, then amplify their new message to their target audiences.”

About Abel Solutions

For more than two decades, clients have trusted Abel Solutions to do what others couldn’t — solve their most challenging business IT and collaboration challenges. Abel helps achieve a range of business improvements through optimizing SharePoint implementation, creating custom applications and offering a wide range of IT support services. The company has delivered proven solutions to businesses, state and local governments and non-profit organizations since 1995 as a long-standing Microsoft Gold Partner. For more information, go to www.abelsolutions.com.

About Arketi Group

Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, NCR and UL. For more information, call 404-929-0091 ext. 210 or visit http://www.arketi.com/.