Goode Partners LLC, the New York-based private equity firm, announced today that it has completed a growth equity investment in Marolina Outdoor Inc., the Charleston, SC based designer and marketer of the Huk and Nomad brands serving the fishing and hunting enthusiast markets, respectively.

“We’re excited to be part of the next chapter of Marolina’s growth plan. In a truly short period of time, Ben Verner and the other founders of the company have built two exciting brands that have established an incredibly loyal and growing following throughout the US,” said David Oddi, Partner of Goode Partners.

Ben Verner, CEO and a co-founder of Marolina commented “We are excited to be partnering with the Goode Partners family. They’ve had a great track record of success with other apparel and consumer brands that appeal to lifestyle enthusiasts and we know they will be a value-added partner. We’re confident that with their participation and significant equity capital behind us we’ll be able to even further accelerate our already rapid growth.”

Marolina was founded in 2014 by Ben Verner, Josh Reed, Jason Hart and Doc Reed to address a need for authentic, performance apparel that would meet the needs of fishing and hunting enthusiasts. The Huk and Nomad brands have expanded to include a full line of technical shirts, jackets, footwear and other accessories. It has been adopted by some of the leading icons in the fishing and hunting worlds including Kevin Van Dam and Drury Outdoors. The brands are sold through leading sporting goods retailer, independent specialty stores and directly to consumers though hukgear.com and nomadoutdoor.com.

About Goode Partners

Goode Partners LLC is a New York-based private equity firm that focuses exclusively on investment opportunities in the retail, restaurant, apparel, direct marketing and branded consumer products sectors.

The firm has established itself as a partner of choice by leveraging its unique combination of investment capital, a team of professionals with experience investing in and operating some of the world’s premiere consumer brands and an extensive industry network. Goode seeks to partner with the owners and managers of well-positioned, high-growth potential consumer-oriented companies. More information on Goode Partners and its team can be found on the firm’s website goodepartners.com.