Levitate, a Raleigh, N.C.-based keep-in-touch marketing platform, raised an additional $8m in Series B funding bringing total fundraising to $20m.

Backers included existing investors Tippet Venture Partners, Peter Gassner, and Bull City Venture Partners) along with founder Jesse Lipson, who participated in this round personally.

The company intends to use the funds to invest in further improving the product and building awareness in the market and in hiring in several areas.

Started by former ShareFile founder Jesse Lipson, Levitate offers a marketing solution for business owners which combines AI-powered software with dedicated marketing coaches to enable them to keep in touch with their networks in a more personal way.

The company said they quadrupled revenue in 2020 and now have more than 2,000 business customers.