Pop-up retail experience featuring up to 10 local vendors opens this Spring along the Boulevard
Avalon, the $1 billion mixed-use destination in Alpharetta, is inviting local makers and merchants to bring their concepts to life at The Market at Avalon, a 6-week pop-up retail experience along the Boulevard. Featuring up to 10 unique local businesses, the market will open on March 19 just in time for Spring and will run through Mother’s Day (May 9th).
North American Properties (NAP), Avalon’s developer and management company, plans to fill the market with vendors who offer great gifting options for popular springtime celebrations, such as weddings, baby showers, graduations and more. The Market at Avalon will pop-up in a 4,000-square-foot space near Sephora and Cafe Intermezzo. Participating vendors will have the opportunity to activate space within the market ranging from 130 to 350 square feet.
Three community favorites from last year’s inaugural Holiday Market at Avalon have already signed on to bring their concepts back to the Boulevard, including:
Cappai Designs, a one-stop-shop for handmade entertainment pieces that are equally decorative and functional. Cappai Designs features a lineup of cutting boards, serving trays and lazy susans made from durable porcelain, granite and marble tile. At Avalon, shoppers should be sure to shop the selection of 200-year-old charcuterie planks harvested from South Georgia, as well as take advantage of personalizing any item.
"Our customers have raved that Avalon is a great place to shop for gifts, as well as the perfect destination to meet friends and enjoy great food and drinks,” says Cappai Designs owner Sandie Cappai. “We loved having the opportunity to showcase our products and to introduce Cappai Designs to so many new people during the holiday market, and we can’t wait to pop back up along the Boulevard this Spring.”
Gussied Up, an upscale pet boutique owned by Beth Simpson that features unique gifts and accessories for pets and their owners. Gussied Up offers a selection of handmade products, such as collars and bandanas, as well as fun gifts you can’t find at your everyday store.
Humans Before Handles, a global jewelry brand by entrepreneur and social media influencer Ashley Sims (@theaestheticgirl) with values rooted in simple times and great style. Known for celebrating diverse styles from across the world, Humans Before Handles’ curated jewelry collection is an accessory dreamland that has a little bit of everything. With all pieces priced under $50, the brand also features a line of bracelets, necklaces, watch bands, hats and more.
“We’re passionate about supporting local businesses and The Market at Avalon is an incredible platform for them to bring their concepts to life in a highly trafficked retail destination like Avalon,” said Adam Schwegman, partner and senior vice president of leasing at NAP. “We know the community is looking for more exciting retail experiences at Avalon that support small businesses, and this market will bring together a one-of-a-kind mix of vendors to create a refreshing Spring shopping experience.”
The Market at Avalon comes on the heels of Avalon’s wildly successful holiday market that made its inaugural debut last holiday season. Across the NAP portfolio of mixed-use projects, the leasing team is deploying pop-up retail strategies that create compelling guests experiences and in some cases, result in permanent, long-term leases. Businesses interested in taking space at The Market at Avalon should contact nina.decristofano@
Avalon’s COVID-19 response program, Better Together, continues to create a comfortable environment for the community to come together. As part of this, Avalon has deployed a series of preventative measures that include increasing sanitation procedures in all common areas and on high touch surfaces; and posting signage and decals throughout the property to reinforce best practices. The full list of safety precautions taken can be found here: www.experienceavalon.com/
For more information about Avalon, visit its website, Facebook page, Instagram or Twitter profile.
About Avalon
Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, an affluent suburb north of Atlanta, this sustainably designed, 86-acre community features more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residences and luxury rental homes. Avalon infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $1 billion, Avalon has disrupted the industry, defining a new standard for retail-driven mixed-use development.
About North American Properties
Founded in 1954, North American Properties is a privately held, multi-regional real estate operating and development company that has acquired, developed and managed more than $7 billion of mixed-use, retail, multifamily and office properties across the United States. Rooted in its purpose-driven approach to development, North American Properties is creating great places that connect people to each other; cities to their souls; partners to opportunities; and individuals to experiences that move them. Headquartered in Cincinnati, with offices in Atlanta, Dallas and Fort Myers, Florida, the company has developed 22 million square feet of commercial space and 19,000 residential units in 15 states and 67 cities. In the past three years, North American Properties has launched 36 projects totaling $2.2 billion in total capitalization. In metro Atlanta, North American Properties led the turnaround of Atlantic Station and the ground up development of Avalon. Currently, the company’s mixed-use pipeline includes: Colony Square in Midtown Atlanta, Newport on the Levee in Newport, Kentucky and Riverton in the New York metro area.
