Addition of retailer kicks off 2021 leasing cycle at Atlanta’s premier mixed-use development
Hines today announces women's apparel and accessories retailer, Charming Charlie, will open its second Georgia location at Atlantic Station. Located at 1380 Atlantic Drive, Suite 14125, the 7,536-square-foot store will follow the retailer's innovative color-coded approach to merchandising and will open this spring.
"The addition of Charming Charlie to our property represents Atlantic Station's goal of providing an inclusive experience for our visitors," said Kristie Ray, director of marketing at Hines. "Charming Charlie's focus on empowering women through accessible style is a great compliment to the retail mix we have already established at Atlantic Station and will only further the positive atmosphere we have created on the property."
Known for its vibrant accessories and apparel, Charming Charlie at Atlantic Station will follow the brand's recognizable layout, placing its inventory in a color-coded design, allowing customers to shop with ease. The location will feature the retailer's traditional inventory with curated collections and classic pieces focused on style, comfort and accessibility.
"Charming Charlie has plans to increase its brick-and-mortar footprint across the U.S., and we're excited to bring a second store to Atlanta," said Steve Lovell, president of Charming Charlie. "Atlantic Station has a great built-in audience with the office and residential options right on property, and its location in the center of the city makes it a thriving retail spot. Opening this location in Atlantic Station is a great initial step in our reopening strategy, and we're anticipating success!"
On the heels of openings such as Bowlero and Nike Unite, the addition of Charming Charlie is the latest announcement at Atlantic Station, with additional openings planned for this spring. For more information on Atlantic Station, visit
atlanticstation.com and engage with Atlantic Station on Twitter, Instagram and Facebook
About Atlantic Station:
A national example for sustainable mixed-use communities, Atlantic Station transformed an abandoned industrial site into a thriving retail and entertainment district at the heart of Atlanta’s vibrant Midtown neighborhood. Opened in 2005, Atlantic Station is home to some of Atlanta’s most popular restaurants, retailers such as H&M, Forever 21 and Dillard’s and leading employers such as Wells Fargo, Facebook, Microsoft and Truist. Atlantic Station is nearing completion of a major repositioning including a revamped tenant mix, with new retail and restaurant offerings and the renovation of its main central greenspace, Atlantic Green, as well as the inclusion of new multifamily residential units, hospitality offerings and more than 700,000 square feet of Class-A office space.
About Hines:
Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 225 cities in 25 countries. Hines has approximately $144.1 billion¹ of assets under management, including $75.5 billion for which Hines serves as investment manager, including non-real estate assets, and $68.6 billion for which Hines provides third-party property-level services. The firm has 165 developments currently underway around the world. Historically, Hines has developed, redeveloped or acquired 1,426properties, totaling over 472million square feet. The firm’s current property and asset management portfolio includes 576 properties, representing over 246 million square feet. With extensive experience in investments across the risk spectrum and all property types, and a pioneering commitment to sustainability, Hines is one of the largest and most-respected real estate organizations in the world. Visit www.hines.com for more information. ¹AUM includes both the global Hines organization as well as RIA AUM.
