Pop-up retail experience along Avalon Boulevard will feature up to 12 local makers and merchants
This holiday season, Alpharetta mixed-use destination Avalon is inviting local businesses to bring their concepts to life at the inaugural Holiday Market at Avalon, a six-week pop-up market located at a signature corner along the Boulevard, sharing an intersection with Tesla, Rumi’s Kitchen and Apple. Holiday Market at Avalon will open Sunday, Nov. 22, kicking off Avalon’s 2020 Holiday Experience, which is being reimagined due to the pandemic and will include special moments with Santa and Avalon on Ice, the destination’s Rockefeller Center-sized ice skating rink.
Holiday Market at Avalon will activate a 9,000-square-foot retail space at the prominent intersection of Avalon Boulevard and 1st Street. The market will be open through Sunday, Jan. 3. Participating businesses will have the opportunity to create their own festive retail experience in individual spaces ranging from 150 to 700 square feet. Avalon’s leasing team is actively searching for a one-of-a-kind mix of local makers and merchants to curate the first-ever holiday market. The team is also asking the community for ideas on local entrepreneurs to bring to the market via Avalon’s instagram @AvalonInsider.
“Since the pandemic began, we’ve been looking for ways to support small businesses in our community, so we decided to create a platform that connects them with Avalon’s guests during the busiest time of the year for retail,” said Adam Schwegman, partner and senior vice president of leasing at North American Properties (NAP), Avalon’s developer and management company. “The holidays at Avalon are always magical, but this year, we’re especially looking forward to giving the community an exciting new retail experience that features a unique lineup of local concepts.”
Across the NAP portfolio of mixed-use projects, the leasing team has had success deploying pop-up retail strategies that create compelling guests experiences and in some cases, result in permanent, long-term leases. Schwegman expects this trend toward pop-up retail will continue to accelerate, especially as retailers recover from the impact of the pandemic.
Earlier this year, NAP launched Better Together, its COVID-19 response program designed to make NAP’s properties safe for the community’s return. As part of this, NAP has deployed a series of preventative measures that include increasing sanitation procedures in all common areas and on high touch surfaces; turning sidewalks into one-way streets to cut down on pedestrian interactions; and posting signage and decals throughout the property to reinforce best practices. The full list of safety precautions taken can be found here: www.experienceavalon.com/
For more information about Avalon, visit its website, Facebook page, Instagram or Twitter profile.
About Avalon
Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, an affluent suburb north of Atlanta, this sustainably designed, 86-acre community features more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residences and luxury rental homes. Avalon infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $1 billion, Avalon has disrupted the industry, defining a new standard for retail-driven mixed-use development.
About North American Properties
Founded in 1954, North American Properties is a privately held, multi-regional real estate operating and development company that has acquired, developed and managed more than $7 billion of mixed-use, retail, multifamily and office properties across the United States. Rooted in its purpose-driven approach to development, North American Properties is creating great places that connect people to each other; cities to their souls; partners to opportunities; and individuals to experiences that move them. Headquartered in Cincinnati, with offices in Atlanta, Dallas and Fort Myers, Florida, the company has developed 22 million square feet of commercial space and 19,000 residential units in 15 states and 67 cities. In the past three years, North American Properties has launched 36 projects totaling $2.2 billion in total capitalization. In metro Atlanta, North American Properties led the turnaround of Atlantic Station and the ground up development of Avalon. Currently, the company’s mixed-use pipeline includes: Colony Square in Midtown Atlanta, Newport on the Levee in Newport, Kentucky and Riverton in the New York metro area.
