One of northwest Florida’s most established optometry practices is about to increase its visibility in the market.
Lucid Advertising, a full-service advertising agency that stands out with creative campaigns that actually drive sales, is now the agency of record (AOR) for Gulf Coast Vision Center.
As AOR, Lucid will provide an entire suite of digital and traditional advertising services, including website development; an SEO and content program; direct mail; and search engine and social media advertising, to help increase awareness, build preference and drive sales for the 48-year-old eye care company.
“We’ve worked with over 50 brands in the health and wellness industry since we were founded in 2006,” said Mike Morse, president of Lucid. “We look forward to leveraging our extensive experience in the healthcare space to help Gulf Coast Vision Center most effectively and impactfully reach the Pensacola area and surrounding markets via a creative campaign that directly ladders up to sales.”
Gulf Coast Vision Center joins Lucid’s robust healthcare client roster, including national practice management group CCI Anesthesia; Dermatology Associates of Plymouth Meeting in Pennsylvania; and local companies Everwell Specialty Pharmacy and Coyle Institute.
“Lucid ‘checked all the boxes’ when we were searching for a partner to help us attract new customers to our five locations throughout the area,” said Dr. Douglas Reynolds, owner of Gulf Coast Vision Center. “We were particularly impressed by their tracking and reporting processes to help us see how we’re achieving our goals.”
This new agreement comes on the heels of Lucid landing work with major brands like Georgia-Pacific, Big Nerd Ranch and Sto Corp. over the last year.
Lucid was recently named to Agency Spotter’s Top 100 Advertising Agencies Report. The report evaluates more than 2,400 advertising agencies based on their credentials, expertise in advertising, client feedback and project work.
About Lucid Advertising
Founded in Pensacola, Florida, Lucid Advertising is a full-service advertising agency that has worked with hundreds of clients across industries since 2006. We specialize in all areas of advertising including media buying, creative production and return on investment results. For more information, please visit: http://
