Onward Reserve and High Country Outfitters among the latest brands joining the mixed-use destination
Avalon, the $1 billion mixed-use community in Alpharetta developed by North American Properties (NAP), will soon welcome four new retailers: Onward Reserve, High Country Outfitters, Restore Hyper Wellness + Cryotherapy and Tempur-Pedic. As one of the South’s top retail destinations, Avalon continues to experience robust leasing momentum, having added nine retailers so far this year.
“Avalon’s continued leasing momentum is a good bellwether for the industry, especially for retail space located in activated, mixed-use environments,” said Adam Schwegman, partner and senior vice president of leasing at NAP. “In the coming months, we’re introducing a variety of best-in-class concepts at Avalon that complement the existing mix of retail experiences along The Boulevard.”
Less than two months after launching Better Together, NAP’s company-wide COVID-19 response program designed to make the destination safe for the community’s return, 93% of Avalon’s retailers are open and experiencing higher than expected foot traffic and sales. Over Memorial Day weekend, the majority of businesses were pleasantly surprised with their numbers. Free People outperformed sales by 10% compared with sales last Memorial Day. Others like Peter Millar, Marmi and Antico are competitive, hitting sales within 80-90% of last year’s numbers.
The latest retailers to join Avalon’s curated lineup include:
1. High County Outfitters, a local, family-owned outdoor gear and clothing shop featuring top brands such as Patagonia, YETI and Big Green Egg will pop-up at Avalon on June 18. With five other locations throughout metro Atlanta, High County Outfitter’s Avalon location will only feature the retailer’s most popular merchandise.
“High Country Outfitters began when four friends with a passion for the great outdoors came together to create a place where Atlantans can get everything they need for their next adventure,” said John Sloan, general manager and co-owner for High Country Outfitters. “We’re proud that our next big adventure is taking us to Avalon, where we have the opportunity to introduce the Alpharetta community to the best of the best of High Country Outfitters.”
2. Onward Reserve, a specialty men’s apparel and lifestyle brand based in Atlanta, will open its 13th store at Avalon in early October. Known for delivering a world-class retail experience with genuine hospitality, Onward Reserve outfits the gentleman’s lifestyle from day to night, weekday to weekend. With a laid-back approach to luxury and unwavering quality, Onward Reserve offers a personalized shopping experience with everything from performance and tailored sportswear to t-shirts featuring original works of art, as well as a curated assortment of accessories and distinctive gifts.
“Our motto is ‘Live Authentically,’ and this inspires everything we do,” said T.J. Callaway, Founder and CEO of Onward Reserve. “Last year, we hosted a successful pop-up at Avalon that confirmed our brand resonates with the destination’s customer base, and we are excited to become a part of the community.”
3. Restore Hyper Wellness + Cryotherapy will bring its innovative, fun and restorative wellness experience to The Boulevard in August. Their most popular services include whole body cryotherapy and IV therapy. Cryotherapy releases reduces inflammation in the body, provides a mood and energy boost, relieves muscle pain, improves sleep, and burns 500-800 calories per session. IV therapies deliver vital hydration and micronutrients that provide a range of benefits, including helping detoxify the body and improving its immune function, brain health, energy and longevity.
4. Tempur-Pedic, a national retailer specializing in mattresses and pillows made from Tempur material, is expected to open its Avalon flagship this fall.
In addition, innovative South African craft cocktail and beef jerky restaurant Biltong Bar is slated to open its doors in August, with fast-casual eatery gusto! targeting an early fall opening. Earlier this year, Avalon welcomed women’s fashion and styling company EVEREVE, multinational beauty brand Sephora and luxury timepiece and watch brand MAYORS.
To learn more about Better Together at Avalon, visit: www.experienceavalon.com/
About Avalon
Avalon is anewexperience in the timeless art of living well. In the heart of Alpharetta, an affluent suburb north of Atlanta, this sustainably designed, 86-acre community features more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residences and luxury rental homes. Avalon infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $1 billion, Avalon has disrupted the industry, defining a new standard for retail-driven mixed-use development.
About North American
Founded in 1954, North American
About Onward Reserve
Onward Reserve is a specialty men’s apparel and lifestyle brand headquartered in Atlanta, Georgia. The company was founded in 2012 by T.J. Callaway and strives to deliver a world-class retail experience with genuine hospitality. Onward Reserve has 12 retail locations: three in Atlanta; Alpharetta, Ga.; Athens, Ga.; Thomasville, Ga.; Charlotte and Raleigh, N.C.; Clemson, S.C.; Chattanooga and Nashville, Tenn; Dallas; and College Station, Texas. Additionally, the brand has significant online sales and wholesale business. Visit www.onwardreserve.com or follow us @onwardreserve for more information.
About Tempur-Pedic
A mattress like no other and a shopping experience to match. Our sleep experts are waiting to help you find the perfect sleep system, designed to fit your specific sleep needs. Our extensive collections of Tempur-Pedic® mattresses, adjustable bases, pillows and accessories are all available for you to explore and compare in comfort. Come see us and experience the Tempur-Pedic® Flagship difference.
About Restore Hyper Wellness + Cryotherapy
Launched in Austin, Texas in 2015,Restore Hyper Wellness + Cryotherapy (Restore) is the leading retail provider of Hyper Wellness®services in the United States. As a comprehensive health and wellness center, Restore provides whole body and localized cryotherapy, IV drip therapy, stretch therapy, Hydrafacial, Cryoskin Facial, Slimming and Toning, mild hyperbaric oxygen therapy, infrared sauna, red and near infrared light therapy, compression therapy and micronutrient testing. In its efforts to make wellness treatments more affordable and accessible for everyone, Restore is dedicated to helping as many people as possible feel better, so they can do more of what they love.
