The ongoing program kicks-off with campaigns to assist those on the frontlines of the pandemic

Atlantic Station is proud to announce “Atlantic Station Gives Back,” an ongoing initiative focused on supporting and serving the Atlanta community through meaningful activations and philanthropic campaigns throughout 2020. The first phase, which launched Wednesday with the donation of 100 meals to the Atlanta Community Food Bank, will continue through June with campaigns intended to assist those on the frontlines of the coronavirus pandemic.

"Atlantic Station is truly grateful to be part of Atlanta, a city that has continually shown its support for the property throughout the years, and now it's our turn to give back to the community," said Kristie Ray, director of marketing for Atlantic Station. "Now more than ever, we believe in the strength and solidarity of our city and trust in the power of its resilience. We're proud to launch our ongoing ‘Atlantic Station Gives Back’ initiative by first focusing on those serving our community, and we look forward to launching more campaigns within this initiative in the weeks and months ahead."

Marking the launch of “Atlantic Station Gives Back,” the property donated lunch from its tenant California Pizza Kitchen to the over 100 warehouse workers and National Guard members working at the Atlanta Community Food Bank. Atlantic Station will roll out two additional campaigns, “Station Shout-Outs” and “To Go, To Give,” next week.

Station Shout-Outs

Launching April 27, Atlantic Station will be hosting a week-long Instagram Stories campaign, “Station Shout-Outs,” to raise awareness and thank the individuals on the frontlines of the pandemic. The property invites the Atlanta community to share stories of the heroes in their lives by submitting an image and a brief note about the impact they are making in the community for an opportunity to be featured on Atlantic Station’s Instagram Story.

The campaign will run through May 1. Followers can submit their nominations by direct messaging Atlantic Station on Instagram, @atlanticstation, and using the #AtlanticStationGivesBack.

To Go, To Give

Starting May 1, the “To Go, To Give” program will allow the community to help raise money for four local nonprofits through a dedicated social media campaign. When customers order delivery or take out from any Atlantic Station restaurant through May 29, they will receive a free Atlantic Station Gives Back refrigerator magnet with a note on how to participate in the campaign. Customers will be prompted to take a photo of the magnet on their refrigerator or with their takeout order to post on Facebook, Twitter or Instagram using #AtlanticStationGivesBack and tagging @atlanticstation. For every post throughout the month, Atlantic Station will donate $1 to the dedicated local organization of that week. Through the “To Go, To Give” campaign, Atlantic Station will donate $250 each, totaling $1,000, to the Atlanta Humane Society, Atlanta Community Food Bank, the Giving Kitchen COVID-19 Response and the Greater Atlanta COVID-19 Response and Recovery Fund.

“Atlantic Station Gives Back” includes Atlantic Station retailers, restaurants and other community members. Additional campaigns will be announced throughout the year. To find out more about Atlantic Station, visit atlanticstation.com and engage with Atlantic Station on Twitter, Instagram and Facebook.

About Atlantic Station:

A national example for sustainable mixed-use communities, Atlantic Station transformed an abandoned industrial site into a thriving retail and entertainment district at the heart of Atlanta’s vibrant Midtown neighborhood. Opened in 2005, Atlantic Station is home to some of Atlanta’s most popular restaurants, retailers such as H&M and Dillard’s and leading employers such as Wells Fargo, and BB&T. Atlantic Station is in the midst of a major repositioning including a revamped tenant mix, with new retail and restaurant offerings and a complete overhaul of its Central Park, as well as the inclusion of new multifamily residential units and over 700,000 square feet of Class A office space.

About Hines:

Founded in 1957, Hines is a privately-owned global leader in real estate investment, development and management. With a presence in 201 cities and 24 countries, and in excess of $100 billion in assets under management, Hines has extensive experience across multiple property-types, a pioneering commitment to sustainability, and is one of the most respected real estate organizations in the world.