Credit union’s new model marks a departure from traditional banking

With neon lights, zero tellers, two self-serve kiosks and meeting space, the new Engagement Center by Georgia’s Own Credit Union emphasizes technology, convenience and community, and reflects changes in consumer banking preferences. Located near Woodruff Park at the street-level of 100 Peachtree, the office building where Georgia’s Own is headquartered, the center is the first of its kind in the credit union’s portfolio of 32 branch locations. It features a meeting room with a large digital screen and an open seating area – both of which are available to members and non-members alike, whether they be budding entrepreneurs or students preparing for a test.

The Engagement Center will also host a series of community events. The first takes place on Valentine’s Day, when the “engagement” center will live up to its namesake. Georgia’s Own will be spreading the love with free chocolate and dating/relationship advice served up by Single Atlanta’s renowned matchmakers Leisha Murphy and Lisa Lyngos.

“We designed the space to resonate with our members and what they care about most,” said Adam Marlowe, principal market development officer for Georgia’s Own. “The Engagement Center is a stark departure from our traditional branches. We are using it as an incubator to test the concept of zero tellers and the draw of free community space in a coveted location along Peachtree Street. Depending on its success, we will look at expanding the model to other markets in Georgia.”

After last year’s award-winning “85 Acts of Kindness” campaign and the debut of its digital sign atop the 100 Peachtree building, the 86-year-old credit union expects significant growth in 2020. The recent acquisition of DOCO Credit Union elevated Georgia’s Own to the second-largest credit union in the state, with over $2.2 billion in assets.

“We will continue to seek opportunities for public service, innovation and geographic expansion in 2020,” said David Preter, president and CEO of Georgia’s Own. “We are committed to helping each member better their financial position and being a friendly face within the communities we serve.”