North American Properties (NAP) announced today that luxury timepiece and jewelry brand retailer MAYORS will open its second Georgia location at Avalon, the $1 billion mixed-use community in Alpharetta, Georgia. Located next to Avalon’s CHANEL Fragrance and Beauté boutique, MAYORS will officially open on Feb. 11.
MAYORS will occupy a 2,200-square-foot space and will serve as the exclusive watch and jewelry retailer throughout Avalon’s 86-acre community. The store’s newly refreshed design concept will create a modern and glamourous shopping experience, featuring a Rolex boutique, complete with a private viewing area for clients who wish to shop discreetly and have one-on-one appointments, as well as a dedicated hospitality area, where clients can relax and enjoy a refreshing beverage from their custom menu. In addition, all MAYORS clients will receive complimentary valet parking through Avalon’s Concierge.
“Avalon is dedicated to providing an elevated and welcoming environment where resort-level hospitality is infused throughout every corner,” said Cayley Mullen, director of marketing at NAP. “We’re proud to bring the Alpharetta community best-in-class retailers such as MAYORS that naturally reflect our core values. We look forward to welcoming them to The Boulevard, just in time for Valentine’s Day.”
MAYORS’ Avalon will carry luxury Swiss timepieces from Rolex, Tudor, Tag Heuer, Ulysse Nardin and Grand Seiko. Both Ulysse Nardin and Grand Seiko will be exclusively sold at MAYORS’ Avalon location. Jewelry brands Messika, Roberto Coin, Mayors Bridal and Mayors High Jewelry Collections will have their own dedicated display areas in the store. MAYORS at Avalon will also feature a one-of-a-kind capsule collection from the renowned Italian jewelry designer Roberto Coin, designed in collaboration and exclusively for Mayors.
MAYORS’ Avalon location is the fourth store to open following the brand’s relaunch last year. In 2017, MAYORS was acquired by The Watches of Switzerland Group, the U.K.’s largest multi-channel luxury watch retailer. Last summer, the brand celebrated the opening of its flagship locations at The Shops at Merrick Park in Miami and Lenox Square in Atlanta. Through its opening at Avalon, MAYORS will solidify its footprint in metro Atlanta and build upon its position as the top destination for jewelry and timepieces in the Southeast.
“We are thrilled to be opening our newest store in Avalon, a premier modern shopping destination in Alpharetta, Georgia,” stated David Hurley, the Executive Vice President of The Watches of Switzerland Group. “As we continue to expand and strengthen our presence in the Southeastern United States, our goal is to continue developing a loyal customer base, providing impeccable customer experience and one-of-a-kind hospitality.”
For more information about Avalon, visit its website, Facebook page, Instagramor Twitter profile. For more information about MAYORS, visit mayors.com.
About Avalon
Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, an affluent suburb north of Atlanta, this sustainably designed, 86-acre community features more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residences and luxury rental homes. Avalon infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $1 billion, Avalon has disrupted the industry, defining a new standard for retail-driven mixed-use development.
ABOUT MAYORS
For over a century, MAYORS has been the leading multi-brand retailer in the Southeastern United States offering clients the world’s finest jewelry and timepieces. Founded in 1910 by Samuel Mayor Getz, his vision was to bring the world’s finest jewelry under one roof and over a century later, he brought his vision to life. At MAYORS you will find uncompromising quality, inspiring beauty and impeccable craftsmanship with curated offerings for every occasion.
Today, MAYORS is one of the most recognized jewelers in the US, operating in the markets of Florida and Georgia with aportfolio of 14 stores.MAYORS outshines as a premier retailer of luxury fine jewelry and timepieces with brands such as Rolex, Cartier, IWC, Omega, Tudor, TAG Heuer, Breitling, Mikimoto, Bulgari, Messika and Roberto Coin, as well as our own collections of bridal, diamond and high jewelry.
MAYORS has a state-of-the-art e-commerce site, where we invite you to shop and learn more about MAYORS. Please visitwww.MAYORS.com. @mayorsjewelers #onlyatmayors.
ABOUT THE WATCHES OF SWITZERLAND GROUP
Formerly known as Aurum Group Ltd, The Watches of Switzerland Group is the largest prestige luxury jewelers and timepieces specialist operating in both the UK and USA with brands Goldsmiths (UK), Mappin & Webb (UK), Watches of Switzerland (UK and USA) and Mayors (USA). The Watches of Switzerland Group has over 125 showrooms (including 17 dedicated Mono-brand boutiques in partnership with Rolex, TAG Heuer, Omega and Breitling and has leading presence in Heathrow Airport with representation in Terminals 2, 3, 4 and 5) and 5 online transactional websites. In the UK they are the largest retailer for Rolex, Patek Philippe, Cartier, Omega, TAG Heuer and Breitling.
Following the acquisition of Mayors Jewelers in Florida and Georgia and the opening of The Watches of Switzerland in Soho and Hudson Yards, New York and the Wynn Hotel in Las Vegas, The Watches of Switzerland Group has established itself in the US market place with brands such as Rolex, Cartier, TAG Heuer, Omega and Breitling.
Our Mappin & Webb brand currently holds appointments as the “Jewellers, Goldsmiths and Silversmiths’ to Her Majesty The Queen and ‘Silversmiths’ to His Royal Highness The Prince of Wales. In 2012, Mappin & Webb’s master craftsman was appointed Crown Jeweller, custodian of the Crown Jewels of Her Majesty The Queen, the greatest honour that can be bestowed upon a jeweller.
