Intown’s premier mixed-use destination launches fast-fashion retailer’s flagship preview opening Dec. 16

Atlantic Station announced today the opening of Atlanta’s flagship Forever 21. The two-story, 21,000-square-foot store will offer shoppers access to the brand’s latest trends with its Forever 21® apparel and accessories collection, as well as its Forever 21 Men, Forever 21 Contemporary and exclusive Forever 21® denim.

“The opening of fast-fashion icon Forever 21 is another piece of the broader transformation taking place across the entire asset,” said Nick Garzia, Director of Leasing for Hines. “Atlantic Station’s redevelopment has been focused on bringing new experiences and retail offerings to the property’s diverse demographic and completing its original vision.”

In addition to the new Forever 21, an expanded H&M opened earlier this year. Atlantic Station’s revitalization includes a renovated central greenspace, new restaurant concepts and experiential offerings including bowling alley entertainment venue, Bowlero, which is slated to open next year.

“The heart of the property is truly being reborn,” Garzia said. “We’re excited to begin the next chapter for this critical portion of Midtown and the westside.”

The store will be offering special discounts and opportunities to enter its in-store only Forever 21 Grand Giveaways, including a chance to win $21,000 until December 24. Forever 21 will announce a grand opening celebration in January, featuring a weekend of discounts, performances and more.

The arrival of Forever 21 comes amid Atlantic Station’s opening of a variety of restaurants including NaanStop, Pho 24, Gyu-Kaku Japanese, and Poké Bar.

To find out more about Atlantic Station, visit atlanticstation.com and engage with Atlantic Station on Twitter, Instagram and Facebook.

About Atlantic Station:

A national example for sustainable mixed-use communities, Atlantic Station transformed an abandoned industrial site into a thriving retail and entertainment district at the heart of Atlanta’s vibrant Midtown neighborhood. Opened in 2005, Atlantic Station is home to some of Atlanta’s most popular restaurants, retailers such as H&M and Dillard’s and leading employers such as Wells Fargo, and BB&T. Atlantic Station is in the midst of a major repositioning including a revamped tenant mix, with new retail and restaurant offerings and a complete overhaul of its central park, as well as the inclusion of new multifamily residential units and over 700,000 square feet of Class A office space. www.atlanticstation.com

About Hines:

Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 219 cities in 23 countries. Hines has approximately $124.3 billion of assets under management, including $63.8 billion for which Hines provides fiduciary investment management services, and $60.5 billion for which Hines provides third-party property-level services. The firm has 148 developments currently underway around the world. Historically, Hines has developed, redeveloped or acquired 1,362 properties, totaling over 449 million square feet. The firm’s current property and asset management portfolio includes 514 properties, representing over 222 million square feet. With extensive experience in investments across the risk spectrum and all property types, and a pioneering commitment to sustainability, Hines is one of the largest and most respected real estate organizations in the world. Visit www.hines.com for more information.

About Forever21

Founded in 1984, Forever 21, Inc., headquartered in Los Angeles, California, is a fast fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. Forever 21 delivers a curated assortment of new merchandise brought in daily. To find a store, or for more information please visit: www.forever21.com