North American Properties (NAP) today announced multinational beauty and personal care brand Sephora and innovative South African craft cocktail concept Biltong Bar will join the retail and restaurant lineup at Avalon, Alpharetta’s $1 billion mixed-use destination. Sephora will open on Feb. 14, 2020 (Valentine’s Day), with Biltong Bar opening in spring 2020.
“Our leasing team is constantly evolving Avalon’s street-level experience to feature best-in-class retailers and introduce cool, intown restaurants to the North Fulton community,” said Adam Schwegman, partner and senior vice president of leasing at NAP. “Amid the disruption happening in the retail industry, Avalon remains a premier destination for innovative brands looking to elevate their presence in metro Atlanta.”
Sephora, prestige omni-retailer, will also open at Avalon in early 2020. The Sephoraretail concept is rooted in presenting clients with the most curated product assortment featuring over 400 brands, an innovative store design and personalized client services with expertly trained beauty advisors. Guided by their company values and a longstanding champion of diversity, inclusivity, and empowerment, Sephora is committed to fostering a culture of belonging, where everyone is included.
Biltong Bar provides an extensive in-house cocktail program with a focus on sharing an in-depth look into the cocktail creation process with bar patrons. The award-winning beverage program includes a distinctive selection of craft beers and wines from biodynamic vineyards. The brand’s namesake, biltong, is a South African, all-natural, dry, aged beef jerky, and is featured on their rotating food menu focusing on both large and small plates. Biltong Bar will open at Avalon in spring 2020 – just in time for guests to enjoy an al fresco dining experience on the expansive rooftop patio. Biltong Bar at Avalon is the concept’s third location in metro Atlanta, joining other locations at Ponce City Market and The Shops Buckhead Atlanta. It will be located near Apple in Boulevard East.
“We are truly excited to bring the Biltong Bar experience to the guests of Avalon,” says Justin Anthony, owner of True Story Brands. “As we continue to grow and expand, we felt that this was a natural next step for the Biltong Bar brand. Whether guests are looking to grab a drink with friends or to-go items from our retail selection, we look forward to providing a bit of South Africa through our unique offerings.”
On Oct. 31, Avalon celebrated its five-year anniversary with the announcement of EVEREVE, one of the fastest growing women’s fashion retail brands in the country. Avalon also recently welcomed health-conscious eatery True Food Kitchen, Tennessee-based women’s fashion boutique Altar’d State, as well as family-owned contemporary bookstore Posman Books.
For more information about Avalon, visit its website, Facebook page, Instagram or Twitter profile.
About Avalon
Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, an affluent suburb north of Atlanta, this sustainably designed, 86-acre community features more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residences and luxury rental homes. Avalon infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $1 billion, Avalon has disrupted the industry, defining a new standard for retail-driven mixed-use development.
About Sephora Americas For more information, visit: Sephora and follow @Sephora on social media. For media inquiries, please visit our Sephora newsroom or email pr@sephora.com.
