National real estate developer, owner and operator GID today shared the latest progress updates on High Street, the $2 billion, transit-oriented, mixed-use community coming to Atlanta’s Central Perimeter. The team announced partnerships with Brasfield & Gorrie, the general contractor, and Newmark Knight Frank (NKF), the landlord representative focused on retail leasing.
In anticipation of future site work, GID recently submitted a land disturbance permit. The team will also open a High Street-branded Experience Center within the 211 Perimeter Center Pkwy office building located on site. This space will be used for leasing and marketing of the project.
“Central Perimeter is booming with activity and we are eager to introduce a walkable, vertically integrated mixed-use environment that is unique to the market,” said James Linsley, President of GID Development Group. “We are focused on crafting the right mix of uses for the project’s first phase and readying the site for construction.”
Brasfield & Gorrie will lead the construction effort as general contractor. The firm is behind some of the most complex mixed-use projects in Atlanta, including 1105 West Peachtree; 12 th & Midtown; 725 Ponce; and SunTrust Park, Comcast at One Ballpark Center and Omni Hotel at The Battery Atlanta.
High Street’s first phase encompasses 200,000 square feet of retail, 40,000 square feet of new loft office, 600 apartments and world-class public spaces that will host a multitude of events each year. The community is designed around an internal street grid that is pedestrian friendly and creates connectivity with MARTA. Dwell Design Studio is the architect of record; the latest renderings can be found here.
NKF Vice Chairman Mitchell Friedel will spearhead High Street’s retail leasing program. Friedel leads a highly specialized team that focuses on ground-up, mixed-use developments with a significant retail presence. Friedel represents some of the nation’s most prominent retail landlords and owners, including The Walt Disney Company and The Related Companies. He has worked with GID on the execution of several projects, including Waterline Square in New York City.
“Atlanta’s Central Perimeter has become a shopping destination with a growing population looking for great dining, entertainment, and new-to-market retail experiences,” said Friedel. “High Street, with its urban, mixed-use design and commitment to community building, offers an attractive new option for these concepts in a submarket that is competitive with Buckhead and Midtown.”
For more information about High Street, visit the website at www.highstreetatlanta.com or follow along on Facebook, Instagram and Twitter at @HighStreetATL.
About High Street:
High Street is a $2 billion, 41-acre mixed-use and entertainment destination located just steps away from the Dunwoody MARTA Station and at the intersection of Perimeter Center Parkway and Hammond Drive in Atlanta’s Central Perimeter. High Street’s walkable, mixed-use environment will be highly activated with world-class public spaces and a sophisticated event plaza that will be the focal point of the development and a new gathering place for the community. Upon completion, the transit-oriented, urban district will feature 10 city blocks thoughtfully developed around a pedestrian-friendly street grid. The first phase includes 200,000 square feet of retail, 40,000 square feet of new loft office, 600 apartments and the Plaza event space.
About GID:
GID Development Group creates sophisticated mixed-use projects and iconic residential developments throughout the United States. GID is a privately held and fully integrated real estate organization founded in 1960 that develops, owns, and operates a premier portfolio of existing and under-development properties valued at over $19 billion. During its corporate history, GID has acquired or developed over 80,000 residential units and 17 million square feet of commercial space in 24 states and three continents. GID owns and manages 124 properties, employs over 800 real estate professionals, and has offices in Boston, Atlanta, New York, San Francisco, Los Angeles, Washington DC, Dallas, Houston, and Denver. The company has divisions specializing in development, acquisitions, property management, portfolio management, asset management, research, and capital markets. GID is uniquely positioned to develop, acquire, and operate sophisticated properties across a range of asset classes and markets throughout the United States. The company’s overall scale, breadth, depth, and financial capability position GID as one of the most comprehensive real estate platforms within the United States.
