City’s push to draw new office tenants debuts new website and downtown banners
After officially launching the new campaign to promote Decatur as an employment center of choice for businesses seeking office space, the Decatur Downtown Development Authority (DDA) hopes to increase awareness and excitement in the community with banners appearing throughout the downtown district and a new website showcasing its benefits to businesses.
“It’s one thing to talk about the campaign and what we want it to represent, but putting our imaging and messaging out into the community in a way that is visually dynamic is an important step in this process,” said Chris Sciarrone, Decatur DDA Chair. “We hope the community embraces these symbols and knows we are serious when we say Decatur is ‘open for business.’”
The new DDA logo featured on the banners builds on the genuine personality and familiarity of the city’s long-time logo – a home, school and house of worship in primary colors. The new messaging – soon to be seen in a comprehensive advertising campaign– includes “A Great Place to Grow Your Business,” “Let’s Get Down to Business,” and “Business is Greater in Decatur.”
In addition to the physical signage, the DDA also launched a website to ensure potential office tenants have easy access to the attributes that make Decatur an ideal location to do business. This new digital portal can be found on the City of Decatur’s webpage under the business tab, making it easily navigable for anyone looking for more information about the campaign. The DDA also launched a month email newsletter intended to share stories of burgeoning Decatur businesses with those outside the community, providing a window into the success that can be achieved on the east side of Metro Atlanta.
“While we hope every potential office tenant can experience what Decatur has to offer firsthand, it was critical that we have a digital presence to allow those outside our community to learn more about what we have to offer businesses interested in incorporating or relocating in our vibrant downtown community,” said Sciarrone.
The City of Decatur and the DDA announced this campaign in June 2019, with the objective to attract companies to new and existing office space, drive already low office vacancy rates even lower, and build Decatur’s tax base. With two million square feet of office space, Decatur is aiming to recruit a new generation of businesses that is drawn to Decatur’s ethos and complements the city’s purpose-inspired doers, makers and disrupters.
