Former Gymboree space to be transformed into high-end fashion shop from July 26 to August 4
WHAT: Billy Reid is hosting a pop-up sample sale at Avalon in Alpharetta from July 26 through August 4. Known for his classic American style with a modern twist, this unique retail experience will offer shoppers the opportunity to refresh their closets with exclusive pieces as summer begins to wind down. This Atlanta pop-up sample sale is the first-of-its-kind to be held outside of the brand’s headquarters in Florence, Alabama.
For this temporary activation, Billy Reid has transformed the former Gymboree space to put the “lived-in luxury” fashion on display. Billy Reid is part of the new generation of retailers that are creative, experiential and interesting and thrive in today’s marketplace. The pop-up features men’s and women’s one-of-a-kind samples; previous season merchandise discounted up to 70%; and a mix of full-price items hand-selected for this one-time-only event. Full-price apparel includes articles from the brand’s Atlanta Community Collection along with a few other special pieces.
Shoppers are encouraged to hurry in to the pop-up shop for specials as items are expected to sell quickly. The pop-up shop will be open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from noon to 7 p.m.
Guests are invited to share their experiences on social media using the hashtag #AvalonInsider. For more information, visit: https://www.experienceavalon.
WHERE:
Avalon
4140 Avalon Boulevard
Alpharetta, GA 30009
WHEN: Friday,July 26 through Sunday, August 4
COST: This event is open to the public and free to attend. Cost of apparel will vary.
About Avalon
Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, an affluent suburb north of Atlanta, this sustainably designed, 86-acre community features more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residences and luxury rental homes. Avalon infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $1 billion, Avalon has disrupted the industry, defining a new standard for retail-driven mixed-use development. You can find more updates on Avalon at its website, Facebook page, Instagram or Twitter profile.
