Community invited to learn, play and connect with interactive installations along The Boulevard
North American Properties (NAP) today announced internationally recognized technology company Samsung is bringing its 10 Years of Galaxy celebration to Avalon, Alpharetta’s award-winning mixed-use destination. Now open, the Samsung Experience Tour pop-up will feature an interactive installation in Avalon’s Palmer Plaza. The activation will be open to the public through Sunday, May 12.
“Avalon has become a global example for next gen mixed-use development and brands are eager to introduce their experiential concepts to Avalon’s dedicated community,” said Liz Gillespie, partner and vice president of marketing at North American Properties. “Through the Samsung Experience Tour, we’re excited to continue positioning Avalon as an experiential playground for innovative, forward-thinking brands, and to engage with Atlantans in an exciting and immersive way.”
In partnership with We’re Magnetic, the Samsung Experience Tour is designed to honor 10 years of Galaxy mobile computing devices and the launch of the new Galaxy S10 smartphone. Guests of the experience will have the unique opportunity to unlock creativity, culture and engage with the community like never before. Located in Avalon’s Palmer Plaza (between Oak Steakhouse and Coletta), guests and passersby can explore multisensory installations, live gaming tournaments, local cuisine, performances, workshops and more. An additional creator pod will be located in The Plaza in front of Concierge.
Throughout the activation, guests are encouraged to share their photo creativity in the /make studio using Samsung’s Galaxy S10 revolutionary dual front camera for selfies and the ultra-wide rear camera lens for group shots. For the ultimate gaming experience, the/game Studio will feature crystal clear displays, dramatic lighting with neon accents and state-of-the-art product displays. Here, participants can compete with thousands of gamers across the Samsung Experience Tour and even tap into live sessions with top Fortnite players.
The pop-up will also feature an advanced health and fitness space where guests can experience Samsung’s new Galaxy Watch Active smart watches, clear their mind with Samsung’s meditation program, Health and Calm, and visit the activation’s Art of Fitness zone to create custom works of art based on individual biometrics. In addition, visitors will have the opportunity to test and purchase new mobile devices, learn how to set up a connected home with SmartThings, receive product support and service from Samsung Care and connect with local Atlanta Galaxy fans.
Other world-class cities on the Samsung Experience Tour include New York City, Los Angeles, Miami and more. The tour is open to the public and free to attend. For more details, visit news.samsung.com/us/samsung-
Guests are encouraged to share their experiences at Avalon using hashtag #AvalonInsider. For more information about Avalon, visitits website, Facebook page, Instagram or Twitter profile.
About Avalon
Avalon is anewexperience in the timeless art of living well. In the heart of Alpharetta, an affluent suburb north of Atlanta, this sustainably designed, 86-acre community features more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residences and luxury rental homes. Avalon infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $1 billion, Avalon has disrupted the industry, defining anewstandard for retail-driven mixed-use development. You can find more updates on Avalon at its website, Facebook page, Instagram or Twitter profile.
