Incline Equity Partners, a Pittsburgh-based lower middle-market private equity firm, is pleased to announce its portfolio company, Continental Batteries, has acquired Battery Distributors Inc., a leading distributor of aftermarket batteries to the automotive, commercial, golf and marine markets.

Based in Atlanta, GA, BDI has been serving the Georgia market for over 30 years. The Company sells and services specialty batteries, battery products, chargers and testers. BDI also provides highly technical sales support to customers.

“Expansion into the Atlanta market was a priority for us. It is important to add branch locations in metropolitan cities given our high-touch delivery and collection model,” said Eric Royse, CEO of Continental. “BDI shares Continental’s commitment to providing service, quality and value to its customers.”

Incline invested in Continental in December 2017. BDI marks the fifth add-on acquisition since Incline’s original investment. Previously acquired companies include: Wholesale Battery (Baton Rouge, LA), Standard Battery (Kansas City, MO), Carolina Energy (Ft. Mill, SC) and Battery Distributors SE (Jacksonville, FL).

“We are keenly focused on growth through the continued consolidation of the highly fragmented aftermarket battery industry. We plan to partner with other companies like BDI that complement Continental’s product offering and/or expand its geographic reach,” said John Morley, Managing Director of Incline.