Alpharetta’s Avalon to Host Inaugural Galentine’s Day event on Wednesday, Feb. 13

2/11/19

Avalon retailers invite ladies to enjoy exclusive deals and in-store activations along The Boulevard

Before Valentine’s Day festivities begin, girl gangs are invited to head to Avalon in Alpharetta for the mixed-use destination’s first-ever Galentine’s Day experience. On Feb. 13 from 5 to 9 p.m., single or taken gals are welcome to sip, shop and stroll The Boulevard while enjoying exclusive deals and activations from more than 30 of Avalon’s retailers. The first 300 ladies to visit Concierge will receive a special Galentine’s Day treat. There will also be maps available at Concierge featuring each of the promotions and details.

“Galentine’s Day is all about ladies celebrating ladies, and we wanted to make sure everyone feels the love – even before Valentine’s Day arrives,” said Cayley Mullen, hospitality and marketing manager at Avalon. “We’re looking forward to hosting the inaugural Galentine’s Day and creating an exciting, new tradition with our Avalon Insiders along The Boulevard.”

From $10 off a blowout at Drybar, to creating your own succulent at West Elm, to a complimentary glass of champagne at Barleygarden Kitchen & Craft Bar, Galentine’s Day is the perfect girl’s night out opportunity. Local community sponsors of the event will also offer unique experiences, including JJ’s Flower Truck and Painting with a Twist Alpharetta.

The full list of Avalon retail participants includes:

  • Athleta – 20 percent off one regular priced item; enter a raffle for a pair of Athleta's Newly Designed Contender 7/8 Laser Cut Tights; Hanalei Bath will pop-up in-store
  • Barleygarden Kitchen & Craft Bar - Complimentary glass of champagne with every sandwich, dinner salad, or entree purchase
  • Brine Seafood Shack - Special Galentine's Day cocktail
  • Colletta – 10 percent off and a complimentary glass of champagne for ladies
  • The Cosmetic Market- Complimentary lipstick applications and 15 percent off purchases
  • Cru Wine Bar - Special flight and appetizer pairing for $20 per person
  • fab'rik – 20 percent off entire purchase and a mimosa bar
  • J. Crew - Gift with purchase for any sale of $125 or more; Syd Nichole Jewelry pop-up
  • Jeni's Ice Cream - Special Galentine's Day trio
  • Kendra Scott - Sips and sweets in store; 15 percent off for groups of 2+ ladies with purchase
  • Kremo - Buy one get one 30 percent with your BFF
  • Levi's – 20 percent off one item and the first 50 purchases will receive a free Levi’s Valentine’s Day shirt
  • L'Occitane – 10 percent discount and complimentary champagne
  • Lou & Grey - $25 off a purchase of $100 or more
  • Madewell – Pop-up with Lotus Flower essential oils from 5 to 8 p.m.; sips, sweets and 20 percent off purchases
  • Marine Layer - Spend $100 and receive 20 percent off the entire purchase; complimentary sparkling rosé and small bites
  • Marlow's Tavern - $10 Kettle Citron lemon drop martinis
  • Oak Steakhouse – 10 percent off and a complimentary glass of champagne
  • Parisian Nail Salon – 10 percent off for groups of 3 or more
  • Paper Source - Valentine's Day card making for $6; all guests who make a card will receive a 10 percent discount on any purchases
  • Sage- Complimentary wine and 25 percent off when spending $60 or more
  • Scout and Molly's - Enjoy a piece of Valentine’s chocolate with a surprise discount attached
  • Soft Surroundings - $10 off a $50 purchase
  • South Moon Under – 20 percent discount on one item
  • Ted's Montana Grill - Shrimp on Ciabatta appetizer and a 6 oz glass of Bison Ridge wine or Huckleberry margarita for $12; All Bison Ridge wine for $5, Huckleberry margaritas for $5, Shrimp on Ciabatta appetizers for $7
  • Vineyard Vines - Sips, sweets and 15 percent discount on purchases
  • Williams Sonoma - Fresh pizza demos throughout the night
  • Anderson Aesthetics- Buy one, get one free hydrafacial, platinum peptide facials and photofacials


In addition to the retail offers, several activations will be hosted, including:

  • Drybar- $10 off a blowout and 20 percent off products and tools
  • Flywheel Sports – Girl Power Tempo 45 Ride at 5:30 p.m.; first-time riders fly free and existing riders can join for $15
  • JJ’s Flower Truck – Create your own beautiful custom bouquet of florals
  • West Elm - Design and create your own terrarium
  • Painting with a Twist Alpharetta - Create a custom canvas painting at The Hotel at Avalon


Spaces for the event activations are limited and require an RSVP. To register, click here.

During the event, guests are encouraged to share experiences on social media using #AvalonInsider and #AvalonGalentinesDay. Guests can also share the love with their #GirlSquad by creating custom gifs at Smilebooth’s photo station located next to Concierge.

For the latest information and additional details on the event’s participating retailers and restaurants, visit experienceavalon.com.

About Avalon

Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, an affluent suburb north of Atlanta, this sustainably designed, 86-acre community features more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residences and luxury rental homes. Avalon infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $1 billion, Avalon has disrupted the industry, defining a new standard for retail-driven mixed-use development. You can find more updates on Avalon at its website, Facebook page, Instagram or Twitter profile.