Apricot Lane will open its first Georgia location at the Forsyth County mixed-use destination
RocaPoint Partners today announces Apricot Lane, a locally owned franchise of the national women’s boutique chain specializing in high-quality fast fashion, will open its first Georgia location at Halcyon. The one-of-a-kind boutique plans to open late spring of 2019 and will occupy approximately 1,900 square feet of space.
Apricot Lane boutiques, known for bringing a unique adventure to the shopping experience, are each locally owned by carefully selected franchisees who hand pick all of the latest styles and pieces for their location. Within each boutique, customers have a chance to explore the latest styles and trends, straight out of the fashion hubs of the East and West coasts.
Lisa Hartley and Naseem Kader, the married team behind the Halcyon location, will bring a space that is tailored to the unique and experiential vision of Halcyon. By keeping a limited supply of merchandise in store, customers can be sure they will be wearing quality fashion and distinctive looks around Forsyth County.
“Shopping in a boutique should be something special,” said Apricot Lane CEO Patrick Stewart. “When done right, it’s an elevated, fun and unforgettable experience and that’s what customers love about Apricot Lane.”
To specifically cater to the local consumer, Apricot Lane focuses on offering customers a major stake in determining what goes into each store.Lisa and Naseemview the customer as a key voice in the merchandising mix and overall store atmosphere. With a number of locations across the country, outfits, gifts and other items may differ from each boutique, creating a truly unique experience.
“We are thrilled to bring such unique shopping to Forsyth County,” said Lisa Hartley. “When we chose to bring Apricot Lane to Halcyon, we immediately knew it would be a great fit. The vision for both Halcyon and Apricot Lane aligns to create a remarkable environment that is fun for the customer.”
Lisawill oversee the day-to-day retail aspects of the businessandbe responsible for hand-selecting local and international clothing brands for Apricot Lane at Halcyon.All items will be under $100, while mostitems will range in price from $29 to $69. A few brands will include Staccato, Lush, Flying Monkey, Final Touch, Dreamers, Promesa, Vero Moda, My State Threads, Rock & Ramble Jewelry and more. Customers have the chance to earn one point per dollar spent, with 300 points equaling a $15 off coupon, along with other incentive programs.
“As we approach the opening of Halcyon, we are excited to continue announcing exceptional tenants that will add to the overall experiential factor,” said RocaPoint Partners Principal Phil Mays. “Apricot Lane will be a distinctive addition to our tenant lineup that will give the Forsyth County community a shopping experience they will want to repeat.”
Halcyon is currently under construction and will open spring 2019. RocaPoint Partners and New York-based The Georgetown Company make up the development team. The retail transaction was managed for the landlord by Steve Yenser, Molly Morgan and Brett Yenser with JLL. Halcyon includes 480,000 square feet of office and retail space, a luxury dine-in movie theater, a Big Creek Greenway trailhead and extension, two hotels and 690 residential units.
About Halcyon
Halcyon, Forsyth County, Georgia’s most anticipated mixed-use village, is a fascinating alternative to the convenient development. The $370-million, 135-acre community weaves together nature, design and leisure into one place. Nature trails and greenspace connect to the Big Creek Greenway and more than 50 acres are dispersed throughout the site. Currently under construction, RocaPoint Partners and New York-based The Georgetown Company are developing the site. Experience the excitement of the village by visiting HALCYONForysth.com,Facebook,InstagramandTwitter.
