174-foot digital LED signs to debut with powerful artwork in partnership with local non-profit
Georgia’s Own Credit Union, which started in Atlanta in 1934 and is recognized as the third largest credit union in Georgia, will launch its interactive signage at 100 Peachtree in Downtown Atlanta on Thursday, Jan. 10. The digital building-top signs are the first of their kindin the City of Atlanta.
“We are grateful to our partners at Zeller Realty Group and Skanska for helping us realize our vision for these one-of-a-kind signs that will serve as a beacon in the heart of Atlanta,” said Kelly Garmon, Chief Marketing Officer for Georgia’s Own. “We are very proud to have our headquarters back in downtown and are incredibly excited to serve the public good through this unique connection point.”
In line with Georgia’s Own’s focus on investing in the community, the two LED signs on each side of the building were manufactured by local companies: Duluth’s Formetco and Douglasville’s DeNyse Sign Companies. The installation of the signs was successfully completed on schedule by international construction giant Skanska, which has been based in Atlanta since 1905. Zeller Realty Group owns and operates 100 Peachtree.
“This project has been a unique experience for the Skanska team, from lifting 160 tons of steel with a Sikorsky S-64 Aircrane helicopter to installing the sign structure to watching the sign go live for the first time,” said Kevin Bell, Vice President for Skanska’s Building Operations in Georgia and South Carolina. “This challenging project required extensive planning, and while the weather wasn’t always on our side, we finished on schedule and in time for the Super Bowl. We truly appreciate the support from Georgia’s Own, Zeller Realty Group, the Atlanta Police Department and the local community.”
Starting Jan. 11, the signs will come to life with art from the citywide “Off the Wall: Atlanta’s Civil Rights & Social Justice Journey” initiative created by WonderRoot,a local arts non-profit organization that works to improve the cultural and social landscape of Atlanta through creative initiatives and community partnerships.
“Partnering with WonderRoot to launch our signage is a meaningful way to show the city and those visiting what Atlanta is all about,” said Garmon. “We are a huge supporter of the arts community and we look forward to exploring additional opportunities to highlight local talent in the Atlanta skyline.”
A collaboration between WonderRoot and the Atlanta Super Bowl Host Committee that began in June 2018, “Off the Wall: Atlanta’s Civil Rights & Social Justice Journey”usesmurals, media and community conversations to elevate and amplify Atlanta’s role in civil rights, human rights and social justice movements.
“As a Georgian and proud Southerner, having this platform to represent where I am from and to see my work scaled up, exhibited and interwoven into the Atlanta skyline is the most honorable opportunity I could have as a creative citizen and African-ascendant woman. I am truly overjoyed,” said “Off the Wall” Artist Shanequa Gay.
According to Central Atlanta Progress, the signs on 100 Peachtree are the first of many digital signs and interactive media for Downtown Atlanta. The Georgia’s Own signs are non-revenue generating and are not part of the new Arts and Entertainment District, which fuses new outdoor media, local art and advertising and funds cultural and public space programming in the city’s core.
“This cutting-edge, digital building-top signage is the first of its kind in Downtown Atlanta and aligns perfectly with the goals and objectives of the newly-formed Arts and Entertainment District,” said AJ Robinson, president of Central Atlanta Progress. “While the signs at 100 Peachtree are not officially part of that project, I look forward to seeing how community organizations and Georgia’s Own Credit Union use this digital experience to connect with the community and welcome visitors to our wonderful city.”
Georgia’s Own moved its headquarters to 100 Peachtree in 2017 and leases 100,000 square feet of space, housing many of its 433 employees that serve over 186,000 members across the state. Georgia’s Own will celebrate its 85 th anniversary in 2019.
About Georgia’s Own Credit Union
Georgia’s Own Credit Union has been a source of full-service banking and financial solutions for Georgians since 1934. Because they’re owned by and report to their members (instead of stockholders), the not-for-profit institution is able to provide lower loan rates and fewer and lower fees than what is typically found in the market, all of which amounts to significant savings for families across the state. The 85-year-old credit union serves metro Atlanta and surrounding areas, as well as Savannah and Augusta, through its 23 branch locations, its contact centers, 24/7 phone banking, as well as its mobile, tablet and online banking platforms. Visit georgiasown.org to discover more about their variety of lending options, savings platforms, mobile banking and community activities.
About Zeller Realty Group
Zeller Realty Group (ZRG) is a vertically integrated commercial real estate investment and development firm that has offered investors exceptional expertise, innovation, and insight to value for 30 years. ZRG strategically selects properties for value creation, repositioning and reintroduction to their markets, while maximizing efficiency by providing a full spectrum of real estate services, including development, leasing, management, and construction. Headquartered in Chicago, Illinois, ZRG owns and operates assets in the Midwest, Colorado, Oregon, Texas, Ohio and Georgia and continues to grow and expand its holdings nationally. Since its formation, the company has delivered strong returns for its partners and co-investors by providing best-in-class service to enhance value. Currently, ZRG owns and operates a portfolio of nearly 9.5 million square feet valued at $2.5 billion. For more information, please visit: zellerrealty.com
About Skanska USA
Skanska USA is one of the largest, most financially sound construction and development companies in the U.S., serving a broad range of clients including those in transportation, power, industrial, water/wastewater, healthcare, education, sports, data centers, government, aviation, life sciences and commercial. Headquartered in New York with offices in 29 metro areas, we have nearly 11,000 employees committed to being leaders in safety, project execution, sustainability, ethics and people development. In 2017, our work in building construction, civil and power/industrial construction, commercial development and infrastructure development (public-private partnerships) generated $7.3 billion in revenue. Global revenue of parent company Skanska AB, headquartered in Stockholm and listed on the Stockholm Stock Exchange, totaled $18.8 billion in 2017. Skanska shares are publicly traded in the U.S. on the OTC market under the symbol SKBSY through a Level I American Depository Receipt program.
