Construction on the first phase of the mixed-use city district set to begin in late 2019

GID and North American Properties (NAP) today announced they are forming a joint venture to develop High Street Atlanta, the eight million-square-foot mixed-use destination in the Central Perimeter.

GID will remain the master developer, while NAP will lead retail leasing, marketing and community engagement. Once complete, NAP will oversee retail property management and the programming of High Street Atlanta’s public realm.

“To bring High Street Atlanta to life, it was important for us to engage a local partner, particularly as it relates to retail, restaurant and entertainment leasing, who shared our vision for designing, programming and operating mixed-use destinations,” said James Linsley, president of GID Development Group. “The NAP team has demonstrated success with curating best-in-class merchandise mixes, engaging the community and energizing spaces so that they become the community’s gathering place. We are excited to begin working with the NAP team and to apply their proven approach to High Street Atlanta’s street-level retail and public realm.”

The transit-oriented urban district features 10 city blocks developed around a pedestrian friendly street grid and active open space and event spaces. It will be highly walkable, with urban placemaking principles and modern architecture.

“By investing in the space between the buildings – the street-level, human-scale gathering places where community and social collisions happen organically – we create a fundamentally different shopping experience than e-commerce,” said Mark Toro, managing partner of NAP. “It’s the difference between automation and animation; these two retail models are at opposite ends of the spectrum and both are highly successful, especially when they work together. Our team of ExperienceMakersä looks forward to collaborating with GID to develop this highly animated urban environment for Central Perimeter.”

At full build-out, the mix of uses includes approximately 1,500 apartments, 1,500 condos, 400,000 square feet of retail, 400,000 square feet of new office and 400 hotel rooms.

“Today’s retailers are seeking to seamlessly integrate their brick and mortar and digital platforms. They want both an interactive in-store experience and a user friendly online experience; NAP provides the infrastructure for both,” said David Weinert, partner and senior vice president of leasing at NAP. “Heading into ICSC New York, one of the world’s largest retail conventions, we have dozens of meetings set up with a wide range of retailers, including digitally native brands looking to expand their real estate portfolios. We look forward to telling these unique-to-market concepts about High Street Atlanta and the Central Perimeter.”

High Street Atlanta is located in the geographic center of the Central Perimeter, 15 miles north of downtown, steps away from MARTA and at the nexus of Georgia 400 and I-285. The Central Perimeter is in the economic center and heart of Metro Atlanta.

“Vital to our approach is building community while building the community,” Toro added. “We invite community members to follow us on High Street Atlanta’s newly launched social media pages and share the types of retailers, restaurants, events and experiences they would like to see at the project using the hashtag #HighStATL. We will use the community’s feedback to help launch our leasing efforts at ICSC New York in early December.”

To engage with the High Street Atlanta team, follow @HighStreetAtl on Facebook, Instagram and Twitter.

About High Street Atlanta

Welcome to High Street Atlanta: Atlanta’s best restaurants, retail and leisure, the most stylish homes and modern office spaces, and an ongoing program of public events in a walkable, transit-oriented neighborhood. This new mixed-use destination in the Central Perimeter area offers the buzz, vibrancy, and ease of city life to Atlantans ready for a change. Creating an exceptional living and working environment, High Street Atlanta embodies that change. To learn more about the city district, visit the website at highstreetatlanta.com.

About GID

GID is a privately held and fully integrated real estate organization founded in 1960 that develops, owns, and operates a premier portfolio of existing and under-development properties valued at over $15 billion. During its corporate history, GID has acquired or developed over 77,000 residential units and 17 million square feet of commercial space in twenty four states. GID owns and manages 124 properties, employs over 800 real estate professionals, and has offices in Boston, Atlanta, New York, San Francisco, Los Angeles, Washington DC, Dallas, Houston, and Denver. The company has divisions specializing in development, acquisitions, property management, portfolio management, asset management, research, and capital markets. GID is uniquely positioned to develop, acquire, and operate sophisticated properties across a range of asset classes and markets throughout the United States. With over 10,000 residential units and 1 million square feet of commercial space currently under construction or in the pipeline, GID is actively involved in the development of innovative mixed-use projects and iconic residential developments throughout the country. The company’s overall scale, breadth, depth, and financial capability position GID as one of the most comprehensive real estate platforms within the United States.

About North American Properties

Founded in 1954, North American Properties is a privately held, multi-regional real estate operating and development company that has acquired, developed and managed more than $7 billion of mixed-use, retail, multifamily and office properties across the United States. Rooted in its purpose-driven approach to development, North American Properties is creating great places that connect people to each other; cities to their souls; partners to opportunities; and individuals to experiences that move them. Headquartered in Cincinnati, with offices in Atlanta, Dallas and Fort Myers, Florida, the company has developed 22 million square feet of commercial space and 19,000 residential units in 15 states and 67 cities. In the past three years, North American Properties has launched 36 projects totaling $2.2 billion in total capitalization. In metro Atlanta, North American Properties led the turnaround of Atlantic Station and the ground up development of Avalon. Currently, the team’s $3.8 billion retail-driven mixed-use development pipeline includes: Colony Square in Midtown Atlanta, Revel in Gwinnett County, Georgia and Riverton in the New York metro area. To learn more, visit naproperties.com.