| WHAT: | Ahead of the SEC Championship game, the Holiday Inn Express® brand and Jordan Rodgers will be at SEC FanFare serving up over-the-top breakfast sandwiches to 100 lucky fans. After all, as proud hotel sponsor of the Southeastern Conference, the Holiday Inn Express brand knows how to fuel up for game day. Whether a football player, analyst or super fan, a hot and fresh breakfast is the key to being the READIEST for the big game. |
| WHEN & WHERE: | Saturday, Dec. 1 – Time: TBD SEC FanFare at Georgia World Congress Center 285 Andrew Young International Blvd. NW, Atlanta Holiday Inn Express Booth: C1-C3 |
| BACKGROUND: | In September, the Holiday Inn Express brand challenged ESPN and SEC Network personalities Jesse Palmer, Jordan Rodgers and Maria Taylor to create their ultimate breakfast sandwich in the first-ever READIEST Breakfast Challenge. The contestants had just three minutes to create their game-winning breakfasts, using any combination of ingredients on the Holiday Inn Express brand’s Express Start® Breakfast Bar, which feature more than 30 items from which to choose. In the end, it was Jordan Rodgers’s “7-on-7” — a seven-layer stack of breakfast goodness — that won over the judges’ taste buds. Now, as challenge champ, Rodgers is bringing his creation to SEC FanFare, where he’ll share it with the first 100 fans. |
| A variety of on-site opportunities are available. | |
| Speak with ESPN analyst and brand spokesperson Jordan Rodgers to learn why Holiday Inn Express hotels are the smart choice for college football fans. Be one of the first to try “The 7-on-7” — the seven-layer stack that Jordan Rodgers created to win the Holiday Inn Express READIEST Breakfast Challenge. Catch visuals of SEC FanFare attendees chowing down on “The 7-on-7” and interacting with Rodgers | |
