Internationally renowned Thoroughbred shop joins all-local lineup in The Barn at Fritz Farm

Just in time for the holiday season, The Summit at Fritz Farm is pleased to announce the opening of a Keeneland Association retail and merchandise pop-up shop in The Barn at Fritz Farm. The pop-up will be open from November 15 through mid-February in the stall between Atomic Ramen and Pasture by Marksbury Farm.

“The Keeneland pop-up shop at The Summit at Fritz Farm will offer a collection of Keeneland’s exclusive barware, home goods and seasonal gifts perfect for anyone on your holiday list,” said Kyle Cassin, director of retail at Keeneland Association Inc. “The shop itself will reflect the timeless elegance of Keeneland with historic property photos and an equestrian feel.”

Internationally renowned for its quality merchandise and wonderful collection of gifts, the Keeneland Shop has something for everyone. Joining the all-local lineup in The Barn, Keeneland’s pop-up shop will feature locally sourced goods and accessories to inspire holiday gifting and gatherings. In addition to the classic home décor and holiday gifts, the seasonal shop will also feature Keeneland’s 2020 Breeders’ Cup assortment of apparel and merchandise.

“The Keeneland pop-up shop brings yet another iconic cultural element to the overall farm chic design aesthetic here at The Summit at Fritz Farm,” said Stephanie Bork, marketing manager at The Summit at Fritz Farm. “We are excited to have another great local brand join the Kentucky proud group of offerings in The Barn and can’t wait to see the shop come to life.”

Starting November 15, the Keeneland pop-up shop in The Barn will be open Monday through Saturday from 11 a.m. to 8 p.m. and on Sunday from 12 p.m. to 6 p.m.

“This location in addition to our flagship store on grounds will be open all holiday season, providing both local and regional customers the opportunity to gift something truly special,” said Cassin.

The opening of this temporary location will round out a series of festive activations in The Barn this holiday season, including Christmas Card Calligraphy Classes and Moonlight Movies with Santa. Throughout the months of November and December, Lexingtonians will have several opportunities to give back to the community during charitable events at The Summit at Fritz Farm.

For more information about holiday happenings, follow The Summit at Fritz Farm on Instagram and Facebook or visit thesummitatfritzfarm.com.

About The Summit at Fritz Farm:

The Summit at Fritz Farm is a $165 million mixed-use development located in Lexington, Kentucky, at the crossroads of Nicholasville Road and Man ‘O War Boulevard. The property includes 300,000 square feet of retail and restaurants, 306 luxury apartments, 44,000 square feet of modern build-to-suit office space and a community green space for mingling and gathering. This regional shopping destination offers a collection of 60 best-in-class restaurants and retailers, including local favorites like Morton James, and first-to-market brands such as Warby Parker, Bonobos, Shake Shack, Cos Bar, Kendra Scott, Madewell and Fabletics, among others. The Summit at Fritz Farm is also home to Honeywood, a new concept from six-time James Beard Award nominee Ouita Michel, as well as The Barn, the first food hall in the region which will showcase an exciting collection of dining concepts from an array of accomplished local restaurateurs and serve as a tribute to Kentucky products and culinary traditions. For more information and happenings, follow The Summit at Fritz Farm on Instagram or visit thesummitatfritzfarm.com.

About Keeneland

For more than 80 years, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts four sales a year, in January, April, September and November, and its sales graduates dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Keeneland hosted the Breeders’ Cup World Championships in 2015 and will hold the event again in 2020. Uniquely structured, Keeneland is a private, for-profit corporation that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research and health and human services throughout Central Kentucky. To learn more, visit Keeneland.com.