Proverb, a multidisciplinary branding agency in Boston, has completed branding and marketing assignments for the The Huntley on Park Avenue, Wood Partner Residential’s latest residential development in Buckhead, Ga., according to Proverb’s Managing Director, Daren Bascome.

Working with Wood Partner’s Director of Marketing, East Coast, Lori Webb, Proverb was tasked with developing the brand strategy, name, visual identity, full web site, exterior signage, suite of marketing assets and brand video strategy for The Huntley in a neighborhood that has been a place of refined tranquility and tasteful sophistication, nestled amidst the hustle and bustle of Atlanta.

Wood Partners Director of Marketing, South, Christie Vasquez commented, “The Huntley, located at Peachtree Road & Lenox Road, serves the affluent renter-by-choice who is looking for the ultimate in luxurious lifestyle in the Buckhead area and specifically in the Phipps Plaza submarket. Residents receive the top of the market value for extravagant amenities, luxury product and unparalleled services executed by Wood Residential Services.”

The Huntley on Park Avenue offers unique one, two and three bedroom residences and penthouses that bring a new level to residential living with unmatched premium amenities that include 24-hour Concierge and Doorman services, private pet park, two-story fitness center, yoga studio, elevated Sky Lounge with stunning views of the Atlanta skyline, exclusive resident programs and events, and a 100% pet-friendly policy.

Lori Webb added, “Going in to this project we knew that we would need to have an elegant brand designed for a sophisticated and stylish demographic. Our goal was to have this brand be something that was infused into our building, our programming and all other creative channels. The final look is spectacular - timeless, chic, and high quality, which is exactly what our product demonstrates at The Huntley. “

Proverb’s Managing Partner, Director of Client Services Christine Needham commented, “The Huntley is truly a one-of-a-kind development. In a market flooded with new buildings all promising the same brand of luxury, we knew we had to do something unique but still authentic to Buckhead and the values of the audience we needed to appeal to. Through our research, our understanding of the market, the history of the area, and the cultural trends shaping people's relationship with luxury in the south, we created a brand and luxury living experience around the idea of southern elegance meets modern urban charm.”

Billings for the assignment were not disclosed.

Proverb is an agency focused on building powerful brands and creating a more thoughtful world around us. We partner with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment. Our work connects with smart, sophisticated audiences, stands out from competitors and creates lasting value for our clients. For more information go to: www.proverbagency.com