Experiential street festival featuring live music, activities and more to be held on April 12
Nearly a year ago, the award-winning mixed-use community Avalon in Alpharetta doubled in size and tripled in density with the addition of Boulevard East, the second phase of the experiential development. Now, on Thursday, April 12 from 5 to 9 p.m., Avalon’s ExperienceMakers™ invite the North Fulton community to celebrate the one year anniversary of the grand opening during the Boulevard East Block Party.
“This past year has been a whirlwind of excitement for everyone involved in making this community a success. It is hard to believe that we are already celebrating the one year anniversary of Boulevard East,” said Carla Cox, director of marketing at Avalon. “We are continuing to attract best-in-class retailers and restaurants and look forward to the next chapter at Avalon.”
Kicking off at 5 p.m., Avalon Boulevard will be closed to pedestrian-only traffic as the street is transformed into a block party filled with live music from Lucky Town, plus, Avalon retailers and restaurants will offer in-store specials and discounts for guests. The Woodhouse Day Spa will also host its official grand opening celebration featuring complimentary champagne, live music, lite bites and discounts during the Block Party.
In conjunction with the Boulevard East Block Party, The Hotel at Avalon will host an exclusive sneak peek of the private rooftop pool terrace, graciously perched above Boulevard East. This celebration will mark the official opening of the outdoor Magnolia Bar and feature signature cocktails, hotel swag, and more.
In April 2017, more than 3,000 guests, residents and employees gathered along Avalon’s Boulevard East to marvel at the new Avalon features during a 13-hour bash dubbed Celebrate Avalon. The Boulevard East Block Party marks the one year milestone since the grand opening and is free for the public to attend.
A complete list of Avalon retailers and restaurants participating in the Block Party is below:
Barleygarden Kitchen & Craft Bar – $1 drafts of Victory Brewing Black Forest Stout, $1 brat sliders, and $1 mini-dogs.
Boardroom Salon – Product giveaways, plus, $50 off annual memberships and 10 percent off all services for appointments scheduled during the event.
Boogaloos – Tiered discount, gift with purchase of $20 or more, and treats in-store.
Brine Seafood Shack – Food and drink specials.
Brooks Brothers – 200th Anniversary of Bauli Pannettone (Italian Cake with Cake Tin).
Club Pilates – Offering a giveaway for all guests who stop by. Guests are invited to sign up for a free 30-minute intro class and enter to win a free one month unlimited membership. Plus, all retail items 15 percent off.
Jeni's Splendid Ice Creams – Special trio menu item exclusive for the event.
Levi’s – 25 percent off a purchase of $150 or more.
Lucky Brand - $25 off of purchases of $100 or more.
Scout & Molly’s – 30 percent off storewide (excluding Spanx) and in-store trunk show.
The Woodhouse Day Spa – Offering tours of the spa with complimentary champagne, small bites and live music. Special offers from 5 to 8:30 p.m., including 15 percent off retail, $50 bonus card with any gift care purchase over $300, and 15 percent off all pre-booked services. Prizes will also be given out throughout the evening.
To stay up-to-date on participating retailers, visit: http://www.experienceavalon.com/events/eventitems/boulevard-east-block-party/
About Avalon
Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, this sustainably designed, 86-acre development with more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residences and luxury rental homes infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of local art and
activity that delivers the luxury of the modern South. At 2.4 million square feet and more than
$1 billion, Avalon is one of the largest projects currently underway in the United States. You can find more updates on Avalon at its website, Facebook page, Instagram or Twitter profile.
