As HALCYON Rises in Forsyth County, JLL PDS Team Will Manage the Project
RocaPoint Partners has selected JLL Southeast Central’s Project and Development Services (PDS) to manage the construction and development of its 135-acre mixed-use development, HALCYON. After project teams spent much of 2017 delivering the infrastructure necessary for the community, as well as securing 100 percent of the Market Hall tenants and having 70 percent of the first phase retail tenants committed, the JLL team will now focus on vertical construction and tenant buildouts for HALCYON.
The PDS team, consisting of Brian Terrell, Ron Grunwald, Mike Trost, Troy Nixon, Tasiana Wells and Mike Hall, has a history of successfully delivering development projects across the southeast. One notable recent project is the Atlanta Braves’ new stadium SunTrust Park along with the adjacent mixed-use development, The Battery Atlanta, where JLL coordinated multiple joint venture and general contractor entities to develop more than 52 acres of mixed-use products. In 2017, the team’s attendance rose 24 percent year over year, according to data released by the Braves, which was largely attributed to the synergy between the stadium and mixed-use project.
“We see HALCYON as a destination with a revolutionary role in Forsyth County designed to artfully weave nature and leisure into an environment that creates a rich experience for each resident and visitor. The attention to connectivity and transformation is similar to the Battery” said Mike Hall of JLL. “Our team is coming in at a crucial point of the development. We are moving at full speed toward the grand opening.”
HALCYON recently announced the first of two hotels for the development: Embassy Suites by Hilton at HALCYON, as well as the well-known upscale interior design studio and gallery, RW Design & Exchange and a restaurant from experienced restauranteurs Southern Proper Hospitality Group, Hog Island. As retail and office development is underway, the multifamily developments – developed by Greystar – are proceeding as well and went vertical late last year.
“After working with JLL Atlanta on HALCYON’s lucrative retail and office leasing efforts, they were the obvious partner as we move forward with development,” said Patrick Leonard, principal at RocaPoint Partners. “The PDS team has managed notable projects throughout the region, and with HALCYON, we’re all looking ahead to delivering a community where residents and visitors can share meaningful experiences.”
HALCYON is currently under construction and is expected to open in spring of 2019. RocaPoint Partners and New York-based The Georgetown Company make up the development team. JLL Retail manages the retail leasing efforts. HALCYON will include 480,000 square feet of office and retail space, a luxury movie theater, two hotels 690 residential units and an approximately 1200 Automobile Parking Deck, once completed.
About HALCYON
HALCYON, Forsyth County, Georgia’s most anticipated mixed-use village, is a fascinating alternative to the conventional development. The 135-acre community weaves together nature, design and leisure into one place. Nature trails and greenspace connect to the Big Creek Greenway and more than 50 acres are dispersed throughout the site. The $370M development is Forsyth County’s first “gigabit community,” which includes Wi-Fi–enable pocket parks. Currently under construction, RocaPoint Partners and New York-based The Georgetown Company are developing the site. Experience the excitement of the village by visiting HALCYONForysth.com, Facebook, Instagram andTwitter.
About JLL
JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. AFortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions. In 2017, JLL had revenue of $7.9 billion and fee revenue of $6.7 billion; managed 4.6 billion square feet, or 423 million square meters; and completed investment sales, acquisitions and finance transactions of approximately $170 billion. At the end of 2017, JLL had nearly 300 corporate offices, operations in over 80 countries and a global workforce of 82,000. As of December 31, 2017, LaSalle had $58.1 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit www.jll.com.
