Blue Ridge announced today that Todd Craig has joined the company as Chief Marketing Officer.  Craig brings more than 20 years of supply chain industry experience coupled with modern marketing innovation strategies. Headquartered in Atlanta, Blue Ridge provides its global customers with comprehensive, cloud-native supply chain planning solutions.

“Todd is a revenue-focused marketer that knows the supply chain industry inside and out,” said Jim Byrnes, CEO of Blue Ridge. “Todd’s impressive track record in growing supply chain companies will help Blue Ridge continue the shift into hyper-growth mode and decisively lead the supply chain planning market.”

For more than 20 years, Todd has been leading the go-to-market strategies for some of the largest brands in the supply chain and logistics industry. Prior to Blue Ridge, Craig was the Chief Marketing Officer at LogFire and was instrumental in the sale of LogFire to Oracle (September 2016). Following the acquisition, Todd assumed the role of Senior Director of Product Marketing for Oracle's Logistics and Order Management solutions. His previous supply chain and logistics experience includes working with or for companies including Aptean, Manhattan Associates, Logility, Infor Global Solutions, Penske Logistics, Steelwedge and MFG.com.

“I am thrilled to join a team of supply chain professionals that are harnessing the power of the cloud to provide unprecedented forecasting and demand capabilities,” Craig said. “In today’s omni-channel world, understanding and adapting to customer buying patterns helps our customers accurately predict when, where and how much inventory to have on–hand at the point of consumption leading to higher customer satisfaction levels and ultimately higher revenues.”