Cushman & Wakefield Transforms Approach to Tenant Representation

Cushman & Wakefield has promoted Lawrence L. Gellerstedt IV to lead the firm’s Atlanta office tenant representation practice comprised of 38 brokerage professionals. Currently 33 years old, this makes Gellerstedt one of the firm’s youngest leaders.

“Lawrence has built a very successful business by focusing on the complex needs of Atlanta’s technology sector,” said John O’Neill, Managing Principal of Cushman & Wakefield’s Atlanta office, who oversees the all of the firm’s operations in Atlanta. “I look forward to Lawrence implementing this focused approach to our office occupier services team.”

Gellerstedt will lead the growth and enhancements to Cushman & Wakefield’s Atlanta platform, with increased specialization across geographies and industry verticals.

“With changes in technology, demographics, and workplace strategies, every industry in Atlanta is seeing disruption. As such, the commercial office brokerage approach needs to evolve to create greater value for our clients." said Gellerstedt. “This will result in superior market knowledge and industry expertise, which will directly translate into better service and value delivery.”

In addition to his leadership responsibilities, Gellerstedt and his partner, Clinton McKellar, will continue to specialize in fast-growing technology companies that need flexibility in their real estate, connections to potential customers and introductions to key sources of capital.

Gellerstedt earned a Bachelor's Degree in History from the University of North Carolina at Chapel Hill and an MBA in Finance and Real Estate from Emory University's Goizueta Business School.

About Cushman & Wakefield

Cushman & Wakefield is a leading global real estate services firm that helps clients transform the way people work, shop, and live. Our 45,000 employees in more than 70 countries help occupiers and investors optimize the value of their real estate by combining our global perspective and deep local knowledge with an impressive platform of real estate solutions. Cushman & Wakefield is among the largest commercial real estate services firms with revenue of $6 billion across core services of agency leasing, asset services, capital markets, facility services (C&W Services), global occupier services, investment & asset management (DTZ Investors), project & development services, tenant representation, and valuation & advisory. 2017 marks the 100-year anniversary of the Cushman & Wakefield brand. 100 years of taking our clients’ ideas and putting them into action. To learn more, visit www.cushwakecentennial.com, www.cushmanwakefield.com or follow @CushWake on Twitter.