Avalon Announces Three Additions to Stellar Retail and Restaurant Mix

6/12/17

Sundance, Club Pilates and Kremo will arrive at the mixed-use community this year

On the heels of the debut of Boulevard East, the experiential mecca Avalon in Alpharetta has announced three new additions to its best-in-class collection of retailers and restaurants. Sundance, Club Pilates and Kremo will open in the award-winning mixed-use community this year.

“At Avalon, our lineup of the city, region and country’s best restaurants and retailers is constantly evolving to offer the latest and greatest concepts to our community,” said Carla Cox, director of marketing at Avalon. “We’re thrilled to welcome Kremo, Sundance and Club Pilates to the Avalon family and for our Avaloniacs to enjoy.”

Club Pilates, a California-based line of boutique Reformer Pilates studios, is opening Club Pilates Avalon this summer. This is the fifth Club Pilates location in Atlanta, and the second in Alpharetta. In addition to modern, method-based Pilates classes, Club Pilates offers options to experience the latest workout trends like TRX and barre.

Famed actor, director and visionary of independent filmmaking Robert Redford founded Sundance Catalog in 1989 to promote the works of artists and craftspeople from across the country and around the world. From a small operation run out of the attic of the old Sundance Village firehouse, Sundance has grown to become one of America’s preeminent lifestyle brands offering a thoughtful mix of premium-quality women’s and men’s apparel and footwear, jewelry, accessories, art and home décor. Sundance will open at Avalon in October 2017, marking its first location in Georgia.

“Sundance offers our customers a unique experience, one not commonly found elsewhere. Our beautifully designed store displays a strong sense of discovery and originality throughout,” said Sundance President and CEO Matey Erdos. “For us, it is a privilege to curate distinctive and artisanal collections, many pieces of which are exclusive to Sundance. Avalon’s commitment to provide a distinctive experience, both in shopping and in culture, gives Sundance an opportunity to bring this heritage and lifestyle to our loyal customers in the Atlanta area.”

Kremo Ice Cream, which also has a location in Duluth, offers made-to-order, hand-rolled ice cream crafted with locally-sourced sweet cream and real fruit flavors. Kremo Avalon will open this summer, featuring flavors from cookies and cream to fruity strawberry and passionfruit to matcha green tea and coffee.

Other restaurant and refreshment options coming soon to Avalon, along with the opening of The Hotel at Avalon in January 2018, include South City Kitchen and Starbucks. For more information about Avalon, visit experienceavalon.com.

About Avalon

Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, this sustainably designed, 86-acre development with more than 500,000 square feet of retail, a 12-screen all premium theater, planned conference center and full-service hotel, Class A office, single-family residences and luxury rental homes infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of local art and activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $1 billion, Avalon is one of the largest projects currently underway in the United States. You can find more updates on Avalon at its website, Facebook page, Instagram or Twitter profile.

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