In an effort to provide Atlanta first responders with business ownership opportunities that allow them to continue to serve their communities, global smoothie franchise Smoothie King announced today its plans to expand the brand’s presence in Atlanta, through its exclusive franchise incentive program.
Designed specifically for Atlanta’s full-time police officers, firefighters and emergency medical technicians who have completed at least 10 consecutive years of service, Smoothie King’s First Responder Initiative program allows qualified candidates to receive a 20 percent discount on their initial franchise fee. While Smoothie King and other franchises have long offered incentives to military veterans through the International Franchise Association’s VetFran program, the First Responders Initiative breaks new industry ground.
“The demand for Smoothie King continues to grow as consumers seek out better-for-you beverages and tasty meal replacement options,” said Chad Tramuta, Franchise Development Manager at Smoothie King. “Atlanta is primed for new growth and we look forward to pairing Smoothie King’s community-oriented culture with the passion and camaraderie of first responders in the Atlanta market.”
In addition to the discount, all first responders who sign on with Smoothie King will have the chance for success based on a proven business model complete with training materials, proprietary processes, and the support team of a company that has been around for more than 44 years. With hard work and dedication, the franchise opportunity offers first responders the potential for a maximized ROI, lower cost of labor and goods relative to other QSR’s, and long-term growth possibilities. With a total initial investment ranging from $225,650 to $426,185, each franchise location carries a minimum cash requirement of $100,000 and a net worth requirement of $300,000. First responders are dedicated to serving and supporting their local communities and are highly-motivated, passionate, and driven individuals with a strong work ethic – characteristics that align perfectly with the values of a successful Smoothie King operator.
Founded in 1973, Smoothie King continues to make “smoothies with a purpose” that are expertly blended with real fruit and fruit juice, nuts or veggies enhanced with high-quality proteins, vitamins and minerals crafted to help each guest reach personal goals. With more consumers demanding better-for-you beverages and tasty meal replacement options, Smoothie King is cultivating new customers and fueling continued brand growth, including last year’s addition of 100 units which expanded the concept to more than 870 total locations worldwide.
To learn more about Smoothie King and its franchise opportunity, visit www.smoothiekingfranchise.com.
About Smoothie King Franchises, Inc.
Smoothie King Franchises, Inc. is a privately held, New Orleans-area-based franchise company with more than 870 units worldwide. By creating each smoothie with a purpose, Smoothie King makes it simple and pleasurable for guests to achieve their individual health goals as part of a low-calorie diet and regular exercise routine. The franchise also offers a number of healthy retail products, including sports beverages, energy bars, vitamins, supplements and more.
Smoothie King was founded in 1973 by Steve Kuhnau, whose mission was to help others achieve better health in a tasty way. In 1989, Smoothie King became the first smoothie franchise in the U.S. and currently operates in 34 states, the Caymans, United Arab Emirates, Trinidad and Tobago and the Republic of Korea. In 2017, Smoothie King was ranked No. 1 by Entrepreneur magazine in the juice bar category for the 24th year and No. 123 overall on the 2017 Franchise 500 list. In 2014, Smoothie King partnered with the New Orleans Pelicans of the National Basketball Association to launch the Smoothie King Center, a multi-purpose indoor arena in New Orleans, Louisiana. Visit www.smoothieking.com or www.smoothiekingfranchise.com; engage on Facebook at www.facebook.com/SmoothieKing; follow on Twitter at http://twitter.com/smoothieking.
