RocaPoint Partners today announced HALCYON’s first signed tenant, a state-of-the-art cinema venue – CMX. The deluxe cinema chain will open a 10-screen, 38,000-square-foot theater, in April 2018, marking its first Metro Atlanta location and one of its first in the country.
CMX, the wholly owned subsidiary of Cinemex, the sixth-largest movie theater chain globally, is currently developing CMX locations at select high-end retail venues across the country, including Chicago and Miami’s Brickell City Centre. HALCYON’s CMX theater will include approximately 500 luxury seats in its 10 viewing rooms, with the ultimate in audiovisual technology by Meyer Sound Laboratories and one Dolby Atmos room, which takes traditional surround sound to the next level enabling powerful moving audio to travel from all directions.
The theater will also offer full-service gourmet in-seat dining and an exceptional assortment of wines, as well as handcrafted cocktails made-to-order by a top mixologist. Additionally, the theater will feature oversized full recliners with a swivel table and a service push button. Each chair will include a dim LED light and storage compartments for purses and shopping bags for added convenience. CMX will be the only dine-in movie theater in Forsyth County, giving residents and visitors an upscale dine-in and relaxing movie experience. The VIP Cinema experience extends to any portable device with CMX’s extensive and easy to use geo-targeted application, allowing customers to pre-purchase tickets and order food.
“Our Atlanta theater positions CMX in one of the fastest growing cities in the U.S.,” notes Jaime Rionda, CMX’s CEO. “The CMX experience sets a new standard in premium movie-going, and we look forward to being a part of the exciting HALCYON village.”
The design of the theater is intended to seamlessly weave into the HALCYON village’s walkable community. CMX includes an impressive entrance from the village, complete with ground-to-ceiling glass that invites visitors in. The glass façade also streams natural light into the main lobby and allows visitors to effortlessly interact with, and enjoy, the space.
“CMX perfectly weaves into the magnetic tenant mix we are looking to bring to HALCYON,” said Patrick Leonard, principal of RocaPoint Partners. “This particular chain gives us the entertainment venue we wanted: the plush viewing rooms offer moviegoers the cozy feeling of watching a film with friends, the luxury of having a full wait staff and gourmet dining options.”
JLL Retail, which markets the retail space at HALCYON, worked in concert with RocaPoint Partners to secure the lease with Cinemex. HALCYON, currently under construction, will include more than 480,000 square feet of office and retail, two hotels and 690 residential units, once completed.
“This is a major win for HALCYON as well as Forsyth County and North Fulton residents. CMX underscores RocaPoint Partners’ vision for the development,” said JLL Executive Vice President of Retail Leasing and Development Steve Yenser. “CMX anchors a very dynamic and exciting retail entertainment and dining destination in a setting that is unmatched anywhere in the Atlanta suburbs.”
About CMX
CMX, a developer and operator of state-of-the-art cinema venues, sets a new standard in the premium movie-going experience and takes WOW to the next level. Complete with cutting edge audiovisual technology, the CMX luxury concept offers moviegoers the ultimate upscale and relaxing experience with its high end décor, oversized reclining seats, in-seat as well as Grab & Go gourmet dining options and an exceptional assortment of wines and handcrafted cocktails made to order by a top mixologist in a well-appointed lounge and bar area. CMX brings the cinematic experience to any portable device through its extensive easy to use geo-targeted application, allowing customers to pre-purchase tickets and order food. CMX enters the US market with its first theater in Miami’s Brickell City Centre as part of its robust development plan. CMX is a wholly owned subsidiary of Cinemex, the sixth largest cinema chain in the world with 303 sites, 2,612 screens and 12,000 employees.
About RocaPoint Partners
RocaPoint Partners is a privately held real estate firm based in Atlanta that focuses on mixed-use development and value-add commercial real estate opportunities.
About JLL
JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. A Fortune 500 company with annual fee revenue of $5.2 billion and gross revenue of $6.0 billion, JLL has more than 230 corporate offices, operates in more than 80 countries and has a global workforce of more than 60,000. On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 4.0 billion square feet, or 372 million square meters, and completed $138 billion in sales, acquisitions and finance transactions in 2015. Its investment management business, LaSalle Investment Management, has $56.4 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit www.jll.com.
