The Legal Marketing Association's Southeastern Chapter (LMASE) is pleased to announce the recipients of the 2016 LMASE Your Honor Awards recognizing leading designs and creative strategies from law firms across the Southeast. Betsi Roach, LMA Executive Director, and Keith Wewe, President of LMA International presented the awards at the LMASE 2016 Regional Conference at the J.W. Marriott Grand Lakes in Orlando, Florida.
An esteemed panel of judges comprised of LMA Chapter Presidents reviewed submissions and selected the winners. Serving as judges for the 2016 LMASE Your Honor Awards:
- Leslie Delfs, Business Development Manager at Stinson Leonard Street LLP and LMA Minnesota Chapter;
- Kaley Green, Marketing and Business Development Manager at Folger, Rubinoff LLP and LMA Toronto Chapter;
- Charlise Hyatt, Director of Growth at DZH Phillips and LMA Bay Area Chapter; and
- Mark Reber, Senior Marketing Manager with Bullivant Houser Bailey PC and LMA Northwest Chapter.
Recipients of the 2016 Your Honor Awards are as follows:
City Group of the Year:
LMASE recognized the Atlanta City Group, led by Chris Sizemore, CEO of Creative Mischief, for its continued commitment to LMA's members through new initiatives designed to increase member engagement, attract new members, enhance programing and deliver meaningful career development opportunities to the Atlanta legal marketing community.
Member of the Year:
LMASE recognized Ali Clark, Business Development Specialist at the law firm Baker Donelson, for her tireless efforts to elevate the profile of the Nashville City Group and enhance the value of LMA membership for its more than 50 members through top notch programming and member outreach.
Advertising:
LMASE recognized the law firm Turner Padget Graham & Laney for, "A Legal Minute with Turner Padget," a successful content strategy involving the creation of a 60-second "legal minute" radio spots that provided practical and substantive guidance to South Carolina businesses. Turner Padget is one of South Carolina's largest law firms with attorneys in offices located in Charleston, Columbia, Florence, Greenville and Myrtle Beach.
Community Relations:
LMASE recognized the law firm Kelley Kronenberg for, "Ms. Esquire – Empowering Women & Communities," a project with the goal of investing in community service to benefit the local legal community, increase business development and achieve the firm's financial, growth and talent retention goals. Kelley Kronenberg is a full service law firm with 10 offices across Florida, Chicago and Atlanta.
Events:
LMASE recognized Kelley Kronenberg for, "Cyber Security & Data Privacy: The Dangers Facing You and Your Business," a seminar offering solutions to these complex issues facing companies in a streamlined format that attracted more than 75 corporate counsel and C-suite executives. Kelley Kronenberg is a full service law firm with 10 offices across Florida, Chicago and Atlanta.
Identity:
LMASE recognized the law firm McGuireWoods for, "Make Waves – Partnership Retreat Branding," which involved the comprehensive branding of produced dozens of collateral pieces for the firm's worldwide partner retreat. McGuireWoods, headquartered in Richmond, Virginia, has more than 1,000 lawyers in 23 offices located throughout the U.S. and abroad.
Marketing on a Shoestring:
LMASE recognized the law firm Ford Harrison for, "Restaurant Industry Practice Group Menu of Services," a cost effective and creative marketing collateral piece designed to mirror a restaurant menu that highlights the firm's legal services for the restaurant industry. Ford Harrison is a labor and employment law firm with more than 200 attorneys in 29 offices located across the U.S.
Practice Development:
LMASE recognized the law firm Kelley Kronenberg for, "Data Privacy & Cybersecurity Practice," a compressive strategic plan that linked the firm's expansion and development to growing client needs and legal market opportunities in data privacy and security. Kelley Kronenberg is a full service law firm with 10 offices across Florida, Chicago and Atlanta.
Promotional and Collateral Materials:
LMASE recognized the law firm McGuireWoods for its new lateral brochure, which involved a cross department effort by marketing, business development and human resources to create a brochure that conveys not just the facts about the firm, but the culture; not just why laterals should come, but why they should stay. McGuireWoods, headquartered in Richmond, Virginia, has more than 1,000 lawyers in 23 offices located throughout the U.S. and abroad.
Social/Interactive Media:
LMASE recognized the law firm Cranfill Sumner & Hartzog for, "SOAR 2016," a plan to change and adapt mindsets within the firm to keep business development and marketing top-of-mind. They worked with the consulting firm Society 54, LLC to use their INhabit software featuring data visualization and gamification strategies. Cranfill Sumner & Hartzog serves clients from offices in Charlotte, Raleigh and Wilmington, North Carolina.
Websites:
LMASE recognized the law firm Bryan Cave for its new website, which is a benchmark achievement that demonstrates the firm's commitment to innovation, is user friendly, and reflects the firm's straightforward nature. Bryan Cave LLP is an international law firm with 24 offices worldwide, headquartered in St. Louis, Missouri, U.S.
ABOUT LMASE
The Legal Marketing Association's Southeastern Chapter (LMASE), established in 1985, is one of the largest chapters within the international organization of LMA with more than 400 members throughout nine states. The Legal Marketing Association is a not-for-profit organization dedicated to serving the needs, representing the interests and maintaining the professional standards of individuals involved in business development, marketing, public relations and internal communications, event planning, web and creative services in the legal profession. (www.legalmarketing.org)
