Arketi Group, a high-tech business-to-business public relations and digital marketing agency, will host a complimentary webinar series focused on helping BtoB project team members elevate their content marketing campaigns with infographics. Reserve your seat today.
The free 30-minute webinar, Making Awesome Infographics - Part 1 will be held Tuesday, August 30 at 2 p.m. EDT.
Led by Rory Carlton, chief creative officer and principal at Arketi Group, the webinar will focus on helping marketing and design teams work together to successfully develop infographics that are engaging, eye-catching, enriched with valuable data and ideal for skimming and sharing.
Carlton will walk through a host of infographic examples with an emphasis on BtoB and uncover how to:
- Hunt and gather for raw data,
- Boil down data to something palatable and easily digested,
- Choose a presentation that will appeal to your audience, and
- Promote your infographic
“With a renewed focus on content marketing, BtoB marketers are turning to visual content such as infographics, video and memes to share eye-catching and valuable data in a snackable format that promotes sharing,” said Carlton. “When done right, marketers are able to elevate their brand among prospects. But when designed and executed poorly, these visual sales tools can do more harm than good.”
In part 2 of our infographics webinar series on September 13 at 2 p.m. EDT, we’ll dive into actionable insights. Carlton will continue the discussion with 8 great ways to make infographics awesome, plus 6 critical pitfalls to avoid.
About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, NCR and Springbot. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
