MFG.com, the world’s largest online manufacturing marketplace, announced today the hiring of Chris Mitchell as Chief Marketing Officer (CMO). As CMO, Chris will spearhead marketing and advertising initiatives designed to help this global marketplace achieve its full potential as the resource of choice among manufacturing buyers and suppliers worldwide.
Mitchell is a seasoned marketer with considerable digital and e-commerce marketing experience, especially in building online applications and marketplaces. He founded or co-founded several internet startups and also served as director of user experience for MFG.com between 2005 and 2007, where he designed all aspects of the MFG.com website and related user and back-office applications.
Chris also founded Chris Mitchell Marketing, a full service marketing agency, as well as Federal Flags, LLC, an online retailer of flagpoles, flags and custom-printed vinyl banners. Both companies still operate today. He holds a B.S. in marketing/international business from the University of South Alabama, where he also minored in French.
In speaking of his role as MFG.com’s CMO, Chris said, “My overall goal is to help the MFG.com global manufacturing marketplace achieve its full potential. My short- and long-term efforts will be directed toward integrating the platform with related software applications that will transform the current global marketplace into a complete end-to-end sourcing solution. There are many exciting announcements planned for the next year or so that will extend the reach and usefulness of the site in amazing ways.”
Bo Hagler, chief executive officer, MFG.com, said, “Chris is a talented marketer who comes to MFG.com with a track record of success. He not only develops and implements products and solutions that deliver significant customer value but also knows how to market them successfully. Under his expert guidance, MFG.com will undoubtedly extend and solidify its position as the industry’s premier global manufacturing marketplace that buyers and manufacturers look to first.”
About MFG.com
MFG.com enables sourcing professionals and engineers to quickly and easily locate quality manufacturers for CNC machining, injection molding, metal stamping, metal fabrication and many other processes through an easy-to-use, online marketplace. With more than $115 billion in RFQs passing through the marketplace, MFG.com has helped thousands of manufacturers—ranging from small machine shops to large conglomerates—increase sales and grow profits. For more information, please visit our website at www.mfg.com.
